Regional Sales Manager - Greater London at Deliveroo

London, England, United Kingdom

Deliveroo Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Food Delivery, TechnologyIndustries

Requirements

  • Be comfortable with targeting new business and have sales experience
  • 5+ years of sales and commercial experience
  • Time spent managing a team and ensuring that they hit targets

Responsibilities

  • Manage a team of Field Sales Executives in Greater London, ensuring they hit sales targets
  • Provide direct in-the-field support signing best local restaurants through compelling proposals and complex negotiations
  • Support Regional Managers in translating local knowledge to team priorities and align with Regional Directors to deliver regional strategies
  • Role model best-in-class behaviours in Salesforce and support roll-out of training programmes, providing 2-way feedback
  • Manage direct reports to map, prospect, pitch, and close highest potential restaurants in an organised fashion
  • Work with commercial teams to structure complex deals and negotiate effectively with restaurants
  • Own overall pipeline management in the region with regular reviews
  • Understand and communicate Deliveroo’s value proposition succinctly via physical visits, emails, calls, and social media
  • Keep senior internal stakeholders informed of sales progress in the region
  • Spend significant time in-field leading teams, providing structure, clarity on priorities, and setting clear, stretching goals
  • Hire top-tier talent with recruitment, manage onboarding, role-model best practices, and embed tools, processes, and rules of engagement
  • Strictly manage underperformance via PiPs working with HR
  • Gain in-field insights into challenges and opportunities, collaborating with Head of Sales on process improvements (e.g., Salesforce efficiencies)
  • Work closely with Regional Managers/Commercial Managers to align on priorities (e.g., CVP gaps) and support Business Development Managers with key deals involving cross-functional support (e.g., Marketing)
  • Optimise team market work including efficient routing, track competitor moves, and surface market insights for broader sales strategy
  • Act as first point of escalation for the team, resolving local issues quickly and keeping the region aligned with wider priorities
  • Sample food from high-quality establishments, attend restaurant and food meet-ups, and enjoy the restaurant scene with interest in new cuisines
  • Achieve key goal of number of priority restaurants signed each month, plus onboarding excellence, upsells, maximising commercial opportunities, selling marketing packages, and menu completeness at go-live

Skills

Key technologies and capabilities for this role

Sales ManagementTeam ManagementSalesforcePipeline ManagementNegotiationProspectingPitchingCommercial AcumenDeal StructuringValue Proposition Communication

Questions & Answers

Common questions about this position

What does the Regional Sales Manager role involve in terms of team management?

The role involves managing a team of Field Sales Executives in Greater London, ensuring they hit sales targets, providing in-field coaching, hiring top-tier talent, onboarding, and performance management including PiPs.

Is this a remote position or does it require fieldwork?

The role requires significant in-field presence, including direct support signing restaurants, leading teams on the ground, and physical visits to restaurants.

What is the team structure for this position?

You report directly to the Head of Sales, work closely with Regional Directors and their teams, and manage a team of Field Sales Executives in Greater London.

What kind of company culture does Deliveroo promote for this team?

Deliveroo is building a team of commercially savvy, entrepreneurial, and ambitious individuals in their largest market, UK&I, at the forefront of innovation, with a focus on partner growth opportunities.

What makes a strong candidate for the Regional Sales Manager role?

Strong candidates will have sales expertise in prospecting and closing deals, commercial acumen for complex negotiations, people management skills for coaching and performance management, and the ability to work in-field while aligning with regional strategies.

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters
2013Year Founded
$1,569.6MTotal Funding
IPOCompany Stage
Food & Agriculture, Consumer SoftwareIndustries
5,001-10,000Employees

Benefits

Health Insurance
Paid Vacation
Parental Leave
Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.
Rising operational costs due to inflation may impact profit margins.
Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.
The company partners with non-food brands, expanding beyond traditional food delivery.
Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.
Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.
AI integration enhances delivery efficiency and reduces operational costs.

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