Regional Marketing Specialist, Events & Conferences, EMEA at S&P Global

İstanbul, İstanbul, Türkiye

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, MarketingIndustries

Requirements

Fluency in English (required); proficiency in Russian (desirable but not essential)
Necessary work authorization (position not eligible for sponsorship)
Ideally 3+ years experience in managing multiple marketing campaigns and events concurrently while clearly communicating timelines and expectations
Bachelor's degree in marketing or a related field (preferred), with proven experience in event marketing with operations or production
Proven experience in delivering events from inception to onsite execution, with the ability to create audience acquisition strategies using various marketing tactics
Successful track record of delegate acquisition marketing campaigns, with responsibility for performance and the ability to adjust strategies to meet attendance and financial goals
Experience with CRMs such as Marketo (preferred), including proficiency in building emails, landing pages, target audiences, and program flows for digital marketing campaigns
Positive, customer-focused attitude and motivation to manage multiple events simultaneously
Excellent interpersonal and organizational abilities
Capability to analyze market trends to develop effective marketing plans

Responsibilities

End-to-end management of marketing-led events, including venue sourcing and liaison, agenda development, delegate acquisition, and onsite delivery where required
End-to-end management of 3rd party events, including negotiating with 3rd party event organizers, speaker allocation, booth development and set up, meeting room development and set up, and onsite delivery where required
Develop and implement comprehensive marketing plans for free events and conferences, including email, website optimization, customer data platforms, search engines, telemarketing, and social media marketing across multiple systems
Work closely with sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect business and client needs
Work with the Creative team and external agencies to create and maintain compelling marketing collateral (email copy, landing pages, onsite branding assets, online conference registrations); manage search engine marketing and social networking media initiatives; analyze website user activity reports on a regular basis
Ensure stakeholders are well informed throughout the event cycle through reporting, including analysis of campaign tactics and financial reporting where required

Skills

Event Management

Marketing Campaigns

Stakeholder Management

Email Marketing

Social Media Marketing

Telemarketing

SEO

Website Optimization

Venue Sourcing

Agenda Development

S&P Global

Provides financial information and analytics services

About S&P Global

S&P Global provides financial information and analytics to a wide range of clients, including investors, corporations, and governments. The company offers services such as credit ratings, market intelligence, and indices, which help clients understand and navigate the global financial market. S&P Global's products work by utilizing advanced data analytics and research to deliver insights that assist clients in making informed decisions and managing risks. Unlike many competitors, S&P Global has a diverse range of divisions, including S&P Global Ratings and S&P Dow Jones Indices, which allows it to cater to various financial needs. The company's goal is to support clients in driving growth while also committing to corporate responsibility and positive societal impact.

New York City, New YorkHeadquarters

1917Year Founded

IPOCompany Stage

Data & Analytics, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Professional Development Budget

401(k) Company Match

Family Planning Benefits

Employee Discounts

Risks

Integration challenges with new acquisitions like ProntoNLP may cause operational issues.

Increased competition from AI-driven platforms like Brooklyn Investment Group.

Dependence on volatile credit ratings market could impact revenue stability.

Differentiation

S&P Global integrates advanced AI tools for superior financial analytics capabilities.

The company offers comprehensive ESG solutions, meeting growing sustainability demands.

S&P Global's diverse divisions provide a wide range of financial services globally.

Upsides

Acquisition of ProntoNLP boosts data analytics and sentiment scoring capabilities.

Rising demand for ESG data enhances S&P Global's market position.

Expansion into India strengthens S&P Global's research and insights offerings.

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