Regional Marketing Manager - Northeast at Nutrafol

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Functional Beverages, Sports NutritionIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, PR or related field
5+ years of experience in field and/or experiential marketing
Experience in CPG or Beverage; working with Beverage DSD’s and / or direct experience with Big Geyser is a plus
Demonstrated leadership ability
Exceptional interpersonal, communication, and collaboration skills
Extremely organized and can juggle multiple, competing priorities
Creative and resourceful; can resolve issues/problems that may come up in the field
Can think and plan strategically and holistically

Responsibilities

Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands
Provide input on go-to-market strategies for new product launches and brand campaigns to maximize reach in the regional and local markets
Collaborate with key stakeholders (internal and external) to localize national campaigns and product launches
Build strong relationships with Beverage Sales and DSD partners in your territory to align with strategies and drive sales
Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation
Drive growth in household penetration and velocity across key retail accounts and regional markets
Research and secure strategic partnerships, athletes, and influencers for events and other sampling activities
Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador team to support planned events
Oversee all aspects of the marketing program in the assigned region, creating a localized playbook that ladders up to brand priorities
Lead Field Marketing teams to connect with target consumers and execute in-market activity in partnership with local sales and DSD partners
Provide a localized perspective as the face, voice, and expert of the region to ensure brands show up authentically
Implement a 360 approach to the market, measure effectiveness of the program, optimize areas of success, and implement change in areas needing improvement

Skills

Regional Marketing

Field Marketing

Local Marketing

Brand Strategy

Marketing Playbook

Sales Partnership

Consumer Engagement

Integrated Marketing

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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