Paid Search Specialist
BarkleySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Quality Assurance & Operations Associate Process Manager for Paid Search Engine Marketing at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Financial Services, Digital AdvertisingIndustries
Requirements
- Basic Qualifications:
- High School Diploma, GED or equivalent certification
- At least 2 years of experience in Paid Search Engine Marketing
- At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms
- At least 2 years of experience with Microsoft Excel or Google Sheets
- Preferred Qualifications:
- Bachelor’s Degree or Military Experience
- At least 3 years of experience in Paid Search Engine Marketing
- Experience in other performance marketing channels such as Display, Social, Online Video, etc
- At least 2 years of experience in project management
- At least 1 year of experience using Skai or SA360 platforms
Responsibilities
- Support the media strategy & operations team by reviewing project documents for consistency, technical accuracy, and completeness of details
- Conduct quality assurance reviews of advertising platforms to ensure accuracy of execution after changes have been made by the ad operations team
- Manage the team’s filing system (Google Drive) archiving all project documents and approvals to meet audit requirements
- Recommend & document naming conventions to manage projects effectively
- Serve as the process subject matter expert for the team maintaining a playbook outlining team practices
- Identify areas that could benefit from process improvements
- Maintain reference materials including a project tracker & index of advertisements
- Communicate across a team of high performers to understand workload and timelines for multiple projects and communicate support availability
- Demonstrate a solid understanding of performance marketing, conversions, and online customer acquisition
- Comfortable working with large data sets in Excel and Google Sheets, and familiarity with common performance marketing metrics
- Complete administrative tasks to support the team as needed
- Participate in training to support other marketing channels
Skills
Google Ads
Microsoft Ads
Excel
Google Sheets
Google Drive
Paid Search
Performance Marketing
Quality Assurance
Process Documentation
Data Analysis
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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