Qualitative Analyst at Nielsen

Taipei City, Taiwan

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Retail, Automotive, Market ResearchIndustries

Requirements

Experience in qualitative market research methodologies like focus group discussions, direct interviews (a plus)
Sociable, open minded, out-going, empathetic, energetic and articulate
Sound analytical thinking and strong marketing sense
Knowledge in executing/supporting qualitative studies, including focus group discussion, one on one in-depth interview
Highly motivated and reliable with strong project management and organizational skills
Strong interpersonal skills
Able to handle stress and work under time pressure
Able to draw deep and meaningful insights from client and user feedback, putting themselves into clients’ and users’ minds
Proficient in both written and spoken English and Chinese

Responsibilities

Assist senior staff in conducting research studies, from design, execution, moderation, analysis, charting and presentation to client servicing
Collect, document, and conduct thematic analysis of qualitative data, transforming insights into compelling narratives/stories
Collaborate with senior staff in preparing and delivering quotations and proposals, and handling client requests under their supervision
Provide prompt delivery of service and work closely with the team to offer total client service and solutions
Maintain an accurate, complete, up-to-date and insightful client business profiles (especially repeated clients) to be shared with seniors after one year

Skills

Key technologies and capabilities for this role

qualitative researchthematic analysisresearch designdata collectionmoderationdata analysischartingpresentationclient servicingconsumer insights

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position.

What salary or compensation does this role offer?

This information is not specified in the job description.

What skills are required for the Qualitative Analyst role?

Key skills include experience in qualitative market research methodologies like focus groups and interviews (a plus), sound analytical thinking, strong marketing sense, project management and organizational skills, and strong interpersonal skills.

What is the work environment like at NielsenIQ?

You will work as part of the Consumer Insights team with Taiwan’s biggest brands across industries like FMCG, retail, and automotive, collaborating with senior staff on bespoke research projects while providing total client service.

What makes a strong candidate for this position?

Strong candidates have a passion and curiosity for consumer insights, aptitude for problem solving, sociable and empathetic traits, and the ability to handle stress while managing projects effectively.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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