网红营销——PUBG Mobile北美区域 at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

3 years or more of work experience, with rich gaming experience; preference for those with experience in influencer promotion, video, live streaming, or fan content creation
Keen sense of games and entertainment, skilled at capturing innovative formats and content topic hotspots
Strong operational awareness, logical thinking ability, and data analysis skills
Familiar with overseas influencer cultivation, content formats, and platforms; able to independently complete promotion plans and implementation
Preference for experience managing North American influencers
Familiarity with platforms like YouTube, Twitch, Instagram, Facebook, Twitter, TikTok, including their mechanics and recommendation algorithms is a plus
Strong stress resistance, self-driven ability, strong sense of responsibility, and team collaboration spirit

Responsibilities

Responsible for influencer promotion and content marketing for game products in global markets
Analyze target market user content needs, formulate overall KOL strategies, plans, and content operation schemes
Leverage global influencers, MCNs, mainstream platform channels; plan promotion schemes and execute them, ensuring activity goals align with project goals, ultimately accountable for product acquisition and retention
Explore and build overseas game KOL ecosystem, continuously identify and nurture high-potential KOLs, and iterate optimization based on multi-project practices
Collaborate closely with partner teams, channel partners, and regional teams to expand content distribution channels and discover emerging promotion methods

Skills

KOL Management

Influencer Marketing

Content Marketing

YouTube

Twitch

Instagram

Facebook

Twitter

TikTok

Data Analysis

Game Marketing

Promotion Planning

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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