Product Specialist – In Vitro Diagnostics (IVD) at Danaher Corporation

İstanbul, İstanbul, Türkiye

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Diagnostics, Healthcare, Medical DevicesIndustries

Requirements

Bachelor’s degree in Molecular Biology, Genetics, Biomedical Sciences, or a related scientific field
Fluency in spoken and written English; additional languages are an asset
Strong computer skills and familiarity with MS Office, digital tools, and web-based platforms
Strong analytical mindset with the ability to interpret data and market trends
Excellent communication skills with ability to work cross-functionally
Highly motivated to build a commercial/marketing career in the diagnostics sector
Proactive, organized, and committed to delivering a high standard of customer support

Responsibilities

Conduct regular customer visits to strengthen relationships, understand needs, and identify opportunities
Perform competitor research and market intelligence gathering to support commercial strategy
Diagnose and analyze brand positioning, market trends, customer segmentation, and competitive landscape
Manage marketing processes with dealers, including announcements, communications, requests, and complaint handling
Coordinate creation, execution, and distribution of marketing, advertising, and promotional materials
Support dealers with product information, marketing tools, and tactical plans
Manage and update marketing platforms: email marketing tools, CRM data entry, website updates, and e-newsletters
Prepare and execute online marketing campaigns, product launch events, and customer engagement events
Produce and manage social media content for company platforms
Register new products in the product tracking systems and ensure accuracy of product data
Support customers and channel partners during product campaigns and technical/marketing activities
Manage, follow up, and analyze customer complaints; prepare reports for senior leadership

Skills

Key technologies and capabilities for this role

In Vitro DiagnosticsIVDMolecular BiologyMarket IntelligenceCompetitor AnalysisCustomer EngagementMarketing OperationsDigital MarketingBrand PositioningSales SupportChannel Management

Questions & Answers

Common questions about this position

What degree is required for the Product Specialist role?

A Bachelor’s degree in Molecular Biology, Genetics, Biomedical Sciences, or a related scientific field is required.

What language skills are needed for this position?

Fluency in spoken and written English is required, with additional languages considered an asset.

What computer skills are necessary for this job?

Strong computer skills and familiarity with MS Office, digital tools, and web-based platforms are required.

What is the company culture like at Beckman Coulter Diagnostics?

The culture is built on innovation, continuous improvement (DBS), and a commitment to enabling better healthcare for every patient.

What makes a strong candidate for this Product Specialist position?

A scientifically strong candidate with a passion for diagnostics, molecular biology, and interest in building a career in sales and marketing will excel.

Danaher Corporation

Water quality, diagnostics, and identification solutions

About Danaher Corporation

Danaher Corporation operates in key markets such as water quality, product identification, and diagnostics. The company provides precision instruments and advanced purification technologies for analyzing and managing water, ensuring its safety in various environments. In product identification, Danaher specializes in laser marking, coding, and packaging solutions that help maintain product freshness and accurate labeling throughout the supply chain. In the diagnostics sector, Danaher offers tools and software that enhance diagnostic confidence, enabling healthcare providers to deliver effective care. What sets Danaher apart from competitors is its unique Danaher Business System, which focuses on continuous improvement and empowers employees to drive change. The company's goal is to consistently deliver high-performance products and solutions while maintaining leadership in its markets.

Washington, District of ColumbiaHeadquarters

1969Year Founded

IPOCompany Stage

Industrial & Manufacturing, Healthcare, Consumer GoodsIndustries

10,001+Employees

Risks

Increased competition from Roche and Abbott in AI-driven diagnostics.

Potential regulatory challenges in the EU for water quality sector.

Supply chain vulnerabilities affecting precision instruments sourcing.

Differentiation

Danaher's Danaher Business System drives continuous improvement and superior financial performance.

The acquisition of Cytiva enhances Danaher's capabilities in the biopharmaceutical sector.

Danaher's advanced purification technologies meet increasing demands for sustainable water management.

Upsides

Danaher's investment in AI-driven healthcare solutions boosts its diagnostics capabilities.

Cytiva acquisition expands Danaher's market share in the biopharmaceutical sector.

Point-of-care testing demand drives growth for Danaher's diagnostic tools and software.

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