Product Marketing Manager - US Remote at PerfectServe

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, SaaS, Clinical CommunicationsIndustries

Requirements

Ability to own go-to-market strategy and messaging for clinical communication and scheduling solutions
Skills to bridge Product, Sales, and Marketing teams
Capability to translate technical capabilities into clear, compelling value stories
Proficiency in combining market insight, customer research, and storytelling
Experience developing and executing GTM strategies for new products, features, and releases
Knowledge of defining audience segmentation, value propositions, positioning, and launches
Ability to collaborate with Product Managers to align roadmap with market needs
Experience working with Account Executives and Sales Leaders on customer journeys
Proficiency in utilizing tools to monitor utilization and customer intent
Skills in mining public data and internal performance data for ROI proof points
Understanding of core markets, customer segments, positioning, and product synergies
Ability to track market trends, analyst insights, customer evaluations, and competitors
Expertise in crafting differentiated messaging from complex functionality to benefits
Capability to synthesize insights into actionable recommendations
Experience maintaining messaging hierarchy for consistency across channels
Ownership of competitive intelligence, including primary competitors and market entrants
Skills in managing content libraries, battlecards, and intel processes
Ability to serve as connective tissue in cross-functional collaboration

Responsibilities

Develop and execute GTM strategies for new products, features, and releases
Define audience segmentation, value propositions, positioning, and launch plans
Collaborate with Product Managers to align roadmap priorities with market needs
Work with Account Executives and Sales Leaders to define and enhance customer evaluation, buying, and onboarding journeys
Identify highs and lows in customer journeys to provide marketing support and minimize missed opportunities
Utilize tools to monitor utilization and customer intent, partnering with Sales and Customer Success
Mine public data and internal performance data to identify and promote customer ROI using case studies and reports
Understand core markets and customer segments for product positioning and synergies
Track market trends, analyst insights, customer evaluations, and competitor developments
Craft clear, differentiated messaging translating functionality into benefits for health systems and practices
Synthesize insights into actionable recommendations for Product and Executive teams
Maintain messaging hierarchy for consistency across web, collateral, and RFPs
Own proactive and reactive competitive intelligence on competitors and market movements
Own content library with product descriptions, competitive advantages, and resources
Maintain competitive intel resources (battlecards) for analyst reports and RFPs
Establish competitive intel management, distribution processes, and update cadence
Serve as connective tissue in cross-functional collaboration

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyProduct MarketingMessagingAudience SegmentationValue PropositionsMarket ResearchCustomer ResearchStorytellingSales Enablement

Questions & Answers

Common questions about this position

Is this Product Marketing Manager role remote?

Yes, this is a US Remote position.

What does the Product Marketing Manager role report to?

This role reports to the Director of Product Marketing and Sales Enablement.

What are the key responsibilities of this position?

Key responsibilities include developing GTM strategies, defining audience segmentation and value propositions, collaborating with Product Managers, understanding customer journeys, and tracking market trends for positioning and messaging.

What skills are needed for the Product Marketing Manager role?

The role requires skills in go-to-market strategy, market insight, customer research, storytelling, collaboration with Product, Sales, and Marketing teams, and analyzing customer journeys and ROI.

What is the company culture like at PerfectServe?

PerfectServe emphasizes rapid growth with an 88% growth rate, a mission to accelerate speed to care and improve patient outcomes, and a collaborative environment bridging Product, Sales, and Marketing teams.

PerfectServe

Healthcare communication and collaboration solutions

About PerfectServe

PerfectServe offers communication and collaboration solutions tailored for the healthcare industry, including secure messaging, provider scheduling, and nurse communication. Its platform ensures that critical information reaches the right healthcare providers at the right time, enhancing patient care and operational efficiency. Unlike its competitors, PerfectServe emphasizes HIPAA compliance and customizability for healthcare organizations. The company's goal is to improve patient outcomes and streamline workflows for hospitals and medical practices.

Knoxville, TennesseeHeadquarters

1999Year Founded

$34.9MTotal Funding

SERIES_DCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Paid Vacation

Internal Advancement Opportunities

Risks

Integration complexities with existing systems can hinder broader deployment of PerfectServe's solutions.

Cost concerns and need for more user adoption support are areas for improvement.

Competitive pressure from vendors like TigerConnect and symplr with simpler deployments.

Differentiation

PerfectServe offers a comprehensive platform for secure healthcare communication and collaboration.

The company is recognized for its advanced provider scheduling solution, Lightning Bolt.

PerfectServe's Unite platform integrates communication, scheduling, and patient engagement in one solution.

Upsides

Partnership with Five9 enhances hospital contact centers, improving patient experience and efficiency.

Recognition in Gartner Magic Quadrant highlights PerfectServe's strong market position and growth potential.

Lightning Bolt Scheduling is top-rated, boosting PerfectServe's competitive edge in healthcare scheduling.

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