Product Marketing Manager-San Francisco at Plaid

San Francisco, California, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, TechnologyIndustries

Requirements

Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
2-5 years of experience in product marketing or content marketing, preferably in AI, tech, SaaS, or consumer electronics
Strong writing and storytelling skills, with the ability to translate complex technology into clear, engaging narratives
Experience managing multi-channel campaigns (web, email, social, etc.)
Ability to leverage AI to enhance work efficiency
Preferred Qualifications
Direct experience with product launches

Responsibilities

Support product launches and go-to-market plans
Create and manage engaging content: case studies, blogs, newsletters, product landing pages, and social media content
Translate technical features into customer value, partnering with product and marketing teams to write human-centric positioning
Conduct market and competitor analysis
Measure and optimize impact, track campaign results, content performance, and user feedback to refine messaging and approach

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyContent CreationCase StudiesBlogsNewslettersSocial MediaMarket AnalysisCompetitor AnalysisCampaign TrackingUser Feedback Analysis

Questions & Answers

Common questions about this position

What is the work location or arrangement for this role?

The position is hybrid and based in San Francisco.

What is the compensation for this position?

Plaud offers market-competitive compensation.

What skills are required for the Product Marketing Manager role?

Required skills include 2-5 years of experience in product or content marketing (preferably in AI, tech, SaaS, or consumer electronics), strong writing and storytelling skills to translate complex technology into engaging narratives, and experience managing multi-channel campaigns. A Bachelor’s degree in Marketing, Communications, Business, or related field is also required, along with the ability to leverage AI for work efficiency.

What is the company culture like at Plaud?

Plaud fosters a culture that champions continuous learning, fast career development, innovation, collaboration, customer success, and a vibrant, creativity-fueled work atmosphere.

What makes a strong candidate for this Product Marketing Manager position?

Strong candidates will have 2-5 years in product or content marketing, preferably in AI/tech/SaaS/consumer electronics, excellent writing skills for translating tech into customer value, multi-channel campaign experience, and direct product launch experience as a plus.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

Land your dream remote job 3x faster with AI

Try Jobo Free