Product Marketing Manager Neurovascular – Italy and Switzerland at Penumbra Inc

Bologna, Emilia-Romagna, Italy

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

MedTech, Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field; MBA or equivalent beneficial
Ideally 3+ years of experience in product marketing and/or sales within the medical devices industry, with a strong focus on neurovascular therapies
Alternatively, candidates with a neurovascular field background (e.g., in sales or clinical specialist roles) who bring in-depth market knowledge, established customer networks, and strong motivation to grow into a marketing role
Established network (implied from context)

Responsibilities

Develop and execute local marketing strategies and campaigns for product launches in close collaboration with the EMEA Neurovascular Marketing team and the Neurovascular Sales Leader
Manage product lifecycle phases and support pricing and revenue goals with Sales and Pricing teams
Conduct market research and competitor analysis to inform strategies and identify local opportunities
Plan and lead congresses (~20 per year) and Medical Education events (at least 6 annually)
Build and maintain trusted relationships with KOLs, hospital stakeholders, and external partners, including regular hospital visits
Adapt messaging and marketing materials to meet local market needs and support sales teams with tools and training
Monitor product launch performance, provide insights, and report progress to management
Coordinate with vendors, agencies, and internal teams to ensure brand consistency and regulatory compliance

Skills

Key technologies and capabilities for this role

Product MarketingMarket PositioningSales EnablementProduct LaunchesMedTech MarketingNeurovascularCustomer InsightsEMEA Strategy

Questions & Answers

Common questions about this position

What benefits does Penumbra offer?

Penumbra provides an annual fitness subsidy, comprehensive Employee Assistance Program, two weeks of paid Family Care Leave, extra paid time off on December 24th and 31st, Employee Stock Purchase Program with 15% cashback, accident insurance for business trips, and a company car for private usage.

Where is this role based and is it remote?

The role is based in the regions of Emilia-Romagna, Lombardy, or Piedmont in Italy, leading marketing efforts across Italy and Switzerland. No remote work option is mentioned.

What are the main responsibilities for this position?

Key responsibilities include developing and executing local marketing strategies for product launches, managing product lifecycle phases, conducting market research and competitor analysis, and planning congresses and medical education events.

What is the company culture like at Penumbra?

Penumbra fosters innovation, teamwork, and initiative in a dynamic, inclusive environment with a flat hierarchy, diverse and supportive team, and emphasis on personal and professional growth.

What is the salary for this Product Marketing Manager role?

This information is not specified in the job description.

Penumbra Inc

Develops medical devices for vascular conditions

About Penumbra Inc

Penumbra Inc. specializes in creating medical devices aimed at treating neurovascular and peripheral vascular conditions. Their products, such as the Penumbra System and the Indigo System, are designed for use in hospitals and clinics, helping healthcare professionals address issues like stroke and other vascular diseases. These devices work by providing advanced tools for interventions in neurology and vascular surgery, allowing for effective treatment options. Unlike many competitors, Penumbra focuses specifically on these specialized areas, ensuring their products are tailored to the needs of medical professionals in these fields. The company's goal is to continuously improve and innovate their medical devices to enhance patient care and support healthcare providers in delivering effective treatments.

Alameda, CaliforniaHeadquarters

2004Year Founded

$116.7KTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Vacation

Paid Sick Leave

Paid Holidays

Risks

Recent layoffs in the Immersive Healthcare division may indicate financial strain.

The EMBOLIZE trial could divert resources from core product lines.

Regulatory challenges in Europe may impact sales of new products like BMX81 and BMX96.

Differentiation

Penumbra offers a comprehensive range of neuro and peripheral vascular devices.

The company focuses on innovative solutions for stroke and neurovascular disease treatment.

Penumbra's global presence spans North America, Europe, Asia, and Australia.

Upsides

Growing demand for minimally invasive procedures aligns with Penumbra's product offerings.

The global neurovascular devices market is projected to grow at 8.5% CAGR until 2030.

Penumbra's European launch of BMX81 and BMX96 expands its market presence.

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