AssetWatch

Product Marketing Manager - Industrial Manufacturing

United States

AssetWatch Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Industrial & ManufacturingIndustries

Requirements

Candidates should possess experience in the industrial manufacturing space, with a strong preference for those who have experience in predictive maintenance.

Responsibilities

The Product Marketing Manager will define and support the go-to-market strategy and tactics for all solutions, develop integrated marketing plans in collaboration with various teams, launch new products and services, conduct market research to identify customer needs and trends, build relationships with customer teams and prospects, translate technical information into clear messaging for marketing and sales materials, conceive and develop innovative marketing programs and thought leadership content, ensure cohesive brand messaging across all customer touchpoints, participate in industry events, develop customer training content, support customer onboarding, and monitor app performance and customer reviews.

Skills

Market Insights
Product Innovation
Marketing Strategies
Market Penetration
Market Research
Product Positioning
Go-to-Market Strategy
Product Launch
Customer Relationship Management
Competitive Analysis
Predictive Maintenance
Industrial Manufacturing

AssetWatch

Proactive maintenance solutions for industrial facilities

About AssetWatch

AssetWatch offers proactive maintenance solutions for industrial facilities by providing a centralized platform for real-time monitoring of critical assets. This helps clients, primarily in manufacturing, energy, and utilities, prevent costly downtime and repairs by identifying potential issues early. The subscription-based model includes a 30-day risk-free trial and typically delivers an 8x return on investment. Each client is supported by a dedicated Condition Monitoring Engineer to ensure effective monitoring and operational efficiency.

Key Metrics

Westerville, OhioHeadquarters
2014Year Founded
$73.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Industrial & Manufacturing, EnergyIndustries
201-500Employees

Risks

Increased competition from emerging startups could erode AssetWatch's market share.
Economic downturns may reduce industrial budgets for new maintenance technologies.
Potential data privacy concerns could lead to regulatory scrutiny of AssetWatch's solutions.

Differentiation

AssetWatch offers a unique combination of predictive analytics and expert prescriptive insights.
The company provides a centralized platform for real-time monitoring of critical assets.
AssetWatch assigns dedicated Condition Monitoring Engineers for personalized client support.

Upsides

AssetWatch recently raised $38M in Series B funding to accelerate innovation.
Growing demand for remote monitoring solutions boosts AssetWatch's market potential.
Advancements in wireless sensor technology enhance AssetWatch's data accuracy and reliability.

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