Product Marketing Manager - Industrial Manufacturing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

We are seeking a Product Marketing Manager who excels at leveraging market insights and product innovation to propel our brand and strengthen our position in the market. The main objective of this role is to develop and execute marketing strategies and tactics that amplify our product's value proposition, ensuring successful market penetration and growth in the industrial condition monitoring space. This person will act as a thought leader and knowledge expert for our solutions, the industries we serve, the assets we monitor, and condition monitoring/predictive maintenance best practices. Experience in the industrial manufacturing space is required, with strong preference to those with experience in predictive maintenance.

What You'll Do:

• Define and support the go-to-market strategy and tactics for all solutions.
• Develop integrated marketing plans in collaboration with product management, sales, marketing, and customer success.
• Launch new products and services and ensure adoption and long-term growth.
• Conduct market research to identify customer needs, market trends, and competitive landscape to inform product management and positioning.
• Work with the product team and sales to develop internal battlecards as needed.
• Build relationships with customer teams, as well as direct relationships with key prospects and customers, to develop case studies and customer advocacy.
• Take value propositions and convert them into relevant product messaging and positioning, translating technical information into digestible, clear, and concise messages for inbound and outbound marketing and sales materials.
• Conceive and develop innovative marketing programs and thought leadership content that drive product demand and educational awareness.
• Ensure cohesive brand messaging across all customer touchpoints.
• Act as the thought leader and knowledge expert participating across all phases of the buyer journey to deliver educational and inspiring content and presentations at industry, partner, PR, and other events and forums.
• Work with creative team on product labeling and branding, naming, and any product visual elements.
• Develop customer training and educational content, both written and video.
• Monitor app performance, reviews, keywords, etc. on Google and Apple stores.
• Support CSM and Customer Support teams on onboarding documentation, training, tools, and presentations that support customer success.

Requirements

• Experience in the industrial manufacturing space.
• Strong preference to those with experience in predictive maintenance.

Responsibilities

• Develop and execute marketing strategies and tactics.
• Conduct market research.
• Build customer relationships.
• Translate technical information into clear messaging.
• Develop innovative marketing programs and thought leadership content.
• Ensure cohesive brand messaging.
• Participate in industry events.
• Develop customer training content.
• Support customer onboarding.