[Remote] Product Marketing Manager at Addepar

United States

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$106,000 – $166,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Investment Technology, Wealth ManagementIndustries

Requirements

4-8 years of product marketing experience (B2B SaaS, financial services, or fintech preferred)
Full stack product marketer with experience accelerating market adoption using both inbound and outbound product marketing competencies
Gifted storyteller with excellent writing and communication skills to translate sophisticated and technical features into customer benefits that resonate with target audiences
Ability to see the big picture across a large organization and articulate how each product fits

Responsibilities

Champion the customer from product development, to launch, through adoption and retention
Become the expert in client segments by developing a deep understanding of the market, buyer personas, customer journey, and sales cycle
Build deep working relationships with sales and relationship management teams to support their growth and expansion
Define product positioning and craft compelling product messaging that articulates Addepar’s value proposition and resonates with the target audience
Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources for various solutions and use cases
Stay close to the roadmap and manage the product and feature launch process in collaboration with Product, Marketing, and GTM teams
Produce regular thought leadership and product educational content to build brand awareness and solidify Addepar’s leadership
Research and monitor market, industry, and competitive landscape to identify key trends and competitive positioning

Skills

Key technologies and capabilities for this role

Product MarketingPositioningMessagingMarket SegmentationBuyer Journey MappingGo-to-Market StrategyCross-functional CollaborationClient AcquisitionClient RetentionMarket Expansion

Questions & Answers

Common questions about this position

What is the salary range for the Product Marketing Manager role?

The base salary range is $106,000 - $166,000, plus bonus, equity, and benefits. Starting pay is determined based on role, skills, experience, qualifications, work location, and market conditions, with ranges reflecting minimum and maximum target base salary for Colorado, California, and New York.

Is this Product Marketing Manager position remote or office-based?

Addepar embraces a global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune, Dubai, and Geneva.

What skills are required for the Product Marketing Manager role?

Key skills include championing the customer through product development to retention, deep understanding of market, buyer personas, customer journey, and sales cycle, building relationships with sales teams, and defining product positioning and messaging.

What is the team structure like for this Product Marketing Manager role?

You'll join an expanding Product Marketing team and partner cross-functionally with R&D, sales, and other go-to-market teams.

What makes a strong candidate for the Product Marketing Manager position?

Strong candidates are excited to support an established solutions portfolio with strong product-market fit, thrive in accelerating growth, driving adoption across client segments and geographies, and have job-related skills, experience, and qualifications.

Addepar

Investment management software for financial professionals

About Addepar

Addepar provides investment management software designed for financial professionals like asset managers and financial advisors. The platform aggregates and analyzes financial data, enabling users to make informed investment decisions. It allows for portfolio alignment with specific targets, modeling of asset allocations, and testing of hypothetical performance across various scenarios, including the management of illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model, which includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.

Mountain View, CaliforniaHeadquarters

2009Year Founded

$625.3MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar

Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world

Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule

Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy

Learning & Development Allowance: Your continued growth and development are important to us

Dynamic Team: Strong investment in the best talent at the intersection of technology and finance

Risks

Addepar's trading platform faces competition from established trading solutions.

Generative AI integration may introduce risks of AI biases affecting investment decisions.

Reliance on partnerships could pose risks if expected growth is not achieved.

Differentiation

Addepar aggregates portfolio, market, and client data for over $4 trillion in assets.

The platform integrates with over 100 partners, offering a comprehensive wealth management solution.

Addepar's Marketplace focuses on alternative and private market investments, enhancing investment options.

Upsides

Addepar's new trading platform enhances advisor workflows and client insights.

Partnerships with firms like Corient expand Addepar's client base and market reach.

Generative AI integration offers innovative solutions for managing tech disruption risks.

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