[Remote] Product Marketing Manager, EMEA & APAC at Canary Technologies

Spain

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Technology, SaaSIndustries

Requirements

5-8+ years of progressive experience in Product Marketing, with a significant focus on or experience in the EMEA and/or APAC markets for a B2B SaaS company
Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus
Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies
Exceptional written and verbal communication skills, with a native-level proficiency in English
Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations
Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team
Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a bonus

Responsibilities

Regional Market Expertise: Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements specific to the EMEA and APAC regions
Go-to-Market (GTM) Strategy: Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances
Messaging and Positioning: Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries within EMEA and APAC
Sales Enablement: Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battlecards, and training materials that empower them to win new business
Content and Campaigns: Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline
Competitive Intelligence: Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy
Data and Analysis: Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization
Cross-Functional Collaboration: Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategy

Skills

Product Marketing

Go-to-Market Strategy

Market Research

Competitive Intelligence

Sales Enablement

Messaging

Positioning

Content Creation

Demand Generation

Data Analysis

GTM Execution

Regional Marketing

Canary Technologies

Hospitality management software for hotels

About Canary Technologies

Canary Technologies specializes in hospitality management software aimed at improving the guest experience and optimizing hotel operations. Their main product is a Digital Guest Journey Platform that offers features like room upgrades, early check-in, late checkout, and other amenities, allowing hotels to provide personalized services while maximizing revenue. This platform integrates smoothly with existing hotel technologies, ensuring efficient operations. Unlike many competitors, Canary Technologies operates on a subscription-based model, providing a scalable software-as-a-service (SaaS) solution that caters to a wide range of clients, from small boutique hotels to large chains. The company's goal is to transform hotel management by enhancing guest satisfaction and driving revenue growth.

None, CaliforniaHeadquarters

2018Year Founded

$92.5MTotal Funding

SERIES_CCompany Stage

Enterprise Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health insurance

Flexible working hours

Training & career development

Regular team building events

Travel stipend at Canary hotels

Internal promotions

Stocked kitchen

Risks

Emerging competition from Otelier's AP automation product challenges Canary's market share.

Guesty's $130 million funding round enhances its competitive capabilities.

Rapid AI growth in tourism increases pressure on Canary to innovate.

Differentiation

Canary Technologies offers a comprehensive Digital Guest Journey Platform for hotels.

The platform integrates seamlessly with existing hotel technology stacks.

Canary Technologies focuses on AI-driven personalization in guest services.

Upsides

Canary Technologies won eight 2025 HotelTechAwards, showcasing industry recognition.

Partnerships with BWH and TUI Hotels enhance Canary's market presence.

The rise of contactless technology adoption benefits Canary's mobile check-in solutions.

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