Product Marketing Manager at Altium

Frisco, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, Manufacturing, EDA, TechnologyIndustries

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience in procurement functions, electronics manufacturing, and/or electronics sourcing highly preferred
5+ years of experience in content marketing, ideally in B2B SaaS or technology
Strong writing, editing, and storytelling skills. Demonstrated understanding of proofreading marks, tone, and effective ways to express complex concepts clearly in written language
Excellent communication skills, with experience writing across various mediums
Close attention to detail
Familiarity with SEO best practices and content analytics
Excellent project management skills, with the ability to manage multiple projects simultaneously

Responsibilities

Create and manage the production of various content types including blog posts, ebooks, whitepapers, case studies, videos, and social media content
Collaborate closely with the marketing team to develop integrated campaigns that align with business objectives and drive lead generation
Conduct research and interviews with internal stakeholders, industry experts, and customers to inform content strategy
Ensure consistency of messaging and branding across all content assets
Analyze content performance and continuously optimize content strategies based on engagement metrics and insights

Skills

Content Marketing

B2B SaaS

Writing

Editing

Storytelling

Proofreading

Blog Posts

Ebooks

Whitepapers

Case Studies

Videos

Social Media Content

Content Strategy

Lead Generation

Performance Analytics

Procurement

Altium

Software solutions for PCB design automation

About Altium

Altium offers software solutions for designing printed circuit boards (PCBs) in the electronic design automation (EDA) industry. Its main product, Altium 365, enables real-time collaboration and effective data management for PCB design projects, ensuring high reliability across various regions. The company operates on a subscription-based model, providing different tiers of software and optional add-on services to meet diverse customer needs. Altium's goal is to facilitate efficient and collaborative PCB design for a wide range of industries.

San Diego, CaliforniaHeadquarters

1985Year Founded

$6.9MTotal Funding

IPOCompany Stage

Hardware, Enterprise SoftwareIndustries

1-10Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

401(k) Company Match

Paid Holidays

Paid Vacation

Paid Sick Leave

Parental Leave

Flexible Work Hours

Phone/Internet Stipend

Employee Discounts

Risks

Integration challenges with Renesas could disrupt Altium's operations and customer service.

Strategic shifts post-acquisition may alienate existing Altium customers.

New Requirements & Systems Portal Application may face technical challenges or adoption issues.

Differentiation

Altium 365 offers real-time collaboration and data management for PCB design projects.

The platform ensures high uptime and reliability across US, Europe, and Asia regions.

Altium provides advanced simulation tools and component libraries as add-on services.

Upsides

Increased demand for cloud-based PCB design tools boosts Altium 365's market potential.

Growing interest in AI-driven design automation enhances Altium's platform efficiency.

Expansion of electric vehicle market increases need for advanced PCB design tools.

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