Product Marketing Manager, Corporate Messaging at FreshBooks

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Customer Experience, Employee ExperienceIndustries

Requirements

5-10 years of experience in product marketing, corporate messaging, strategic communications, brand storytelling, or executive communications (B2B SaaS preferred)
Proven ability to craft executive-level narratives, keynote storylines, and messaging frameworks
Strong writing, editing, and communication skills—comfortable supporting leaders, analysts, events, and high-visibility narratives
Experience driving alignment across product, field, comms, and global teams
A knack for turning ambiguity into clarity, structure, and direction
The ability to balance strategic thinking with hands-on execution
Experience in AI/ML, customer service platforms, enterprise SaaS or analyst-facing messaging is a plus
Availability for hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from San Mateo, CA, or Bellevue, WA office locations

Responsibilities

Build and evolve Freshworks' foundational messaging, including value props, messaging pillars, and narrative frameworks
Craft the story behind major brand moments: keynotes, vision decks, analyst briefings, flagship events
Partner closely with executives, product leaders, brand, and comms to ensure our narrative is consistent across all channels
Distill complex product and AI concepts into simple, audience-ready messaging
Support Analyst Relations with strong messaging, proof points, and briefing materials
Create enablement tools (templates, talking points, guides) that help teams bring the story to life
Ensure global and cross-portfolio alignment so Freshworks shows up with one unified voice

Skills

Key technologies and capabilities for this role

Product MarketingCorporate MessagingStrategic StorytellingKeynotesAnalyst BriefingsThought LeadershipAI MessagingCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from the San Mateo, CA, or Bellevue, WA office locations.

What experience is required for this position?

Candidates need 5-10 years of experience in product marketing, corporate messaging, strategic communications, or brand storytelling.

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key responsibilities of the Product Marketing Manager?

Responsibilities include building foundational messaging, crafting stories for keynotes and events, partnering with executives and teams, distilling complex concepts, supporting analyst relations, creating enablement tools, and ensuring global alignment.

What makes a strong candidate for this role?

A strong candidate is a strategic storyteller with 5-10 years in product marketing or related fields who excels at distilling complex ideas into simple, resonant messaging and collaborating with executives, product leaders, and cross-functional teams.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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