Product Marketing Manager, Corporate Messaging at FreshBooks

Bellevue, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Customer Experience, Employee ExperienceIndustries

Requirements

5-10 years of experience in product marketing, corporate messaging, strategic communications, brand storytelling, or executive communications
Ability to act as a strategic storyteller who excels at distilling complex ideas into simple, resonant messaging that moves audiences across industries and regions
Hybrid role with onsite expectations of 3x/week (Tues-Thurs) from San Mateo, CA, or Bellevue, WA office locations

Responsibilities

Build, maintain, and evolve Freshworks' foundational messaging frameworks—value propositions, narrative pillars, differentiation, and customer proof points
Own the central storytelling for major company moments: global events, user conferences, executive keynotes, analyst briefings, and strategic narratives
Ensure cross-functional alignment by developing messaging guidelines and maintaining consistency across product, field, comms, and global marketing
Partner with Executive Communications and Brand teams to craft keynote scripts, vision decks, narrative documents, and executive-level storytelling materials
Shape the strategic messaging backbone for Freshworks' top-tier events and flagship moments
Support Analyst Relations with briefing materials, positioning guidance, and foundational messaging that strengthen our presence in major analyst reports and market evaluations
Sharpen Freshworks' narrative around AI, customer service, and experience-platform innovation with clear competitive differentiation
Translate product roadmaps, customer insights, and market trends into storytelling opportunities that elevate Freshworks' POV on the future of work, CX, and AI-powered experiences
Identify and shape big-picture narratives that help Freshworks articulate where the category is going—and our role in driving that shift
Collaborate closely with product leaders, executives, communications teams, brand, and field leadership to shape the way the world understands Freshworks and our people-first AI platform

Skills

Product Marketing

Corporate Messaging

Strategic Storytelling

Keynotes

Analyst Briefings

Thought Leadership

AI Messaging

Cross-functional Collaboration

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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