Product Marketing Manager, Core at Grindr

San Francisco, California, United States

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$117,000 – $155,500Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Social MediaIndustries

Requirements

8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry
Action-oriented: Proactive, collaborative, and a master of simplification, continually pushing towards clarity and driving delivery of strong results
Self-starter: Hard-working, detail-oriented, and organized, thriving in challenging environments and undeterred by complexity
Master communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership, with strong interpersonal skills to influence and motivate people at all levels across various functions
Product marketing mindset: Ability to distill the essence of complex products and convey the value they create, developing a strong messaging hierarchy, effective strategies, and impactful go-to-market plans
Lifecycle expertise: Deep understanding of the customer lifecycle—from acquisition and onboarding through engagement, retention, and reactivation—with the ability to design marketing strategies that maximize user value at every stage
Analytical skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making
Excel at cross-functional partnership, bringing clear insights and persuasive storytelling to Product, Engineering, and Design conversations to shape the roadmap and elevate the core experience (preferred)
Leverage modern tools with ease, using platforms like Braze for lifecycle messaging and Figma for creative collaboration to execute campaigns that resonate (preferred)
Bring relevant industry perspective, with prior experience in the dating, social, or consumer app space—understanding what drives user connection and engagement (preferred)
Have a data-informed mindset, comfortable turning metrics and experimentation into actionable strategies that improve the user journey (preferred)
Thrive in fast-paced environments, embracing ambiguity (preferred)

Responsibilities

Synthesize insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience
Strategic influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals
GTM strategy & execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives; set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution
Lifecycle impact: Drive strategies across the full user journey—from awareness and onboarding to engagement, reactivation, and retention
Problem-solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans
Measure success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact

Skills

Product Marketing

Go-to-Market Strategy

Market Insights

Competitive Analysis

Messaging

Positioning

Product Roadmap

User Journey

KPIs

Cross-functional Collaboration

Campaign Execution

Retention Strategies

Grindr

Social networking app for LGBTQ individuals

About Grindr

Grindr connects gay, bi, trans, and queer individuals through a social networking app that uses location-based technology. Launched in 2009, it serves millions of users worldwide, providing a platform for social interaction, dating, and networking specifically for the LGBTQ community. Unlike other dating apps, Grindr focuses solely on this demographic, creating a safe and inclusive environment. The app generates revenue through advertisements, premium subscriptions like Grindr Unlimited, and in-app purchases, allowing users to enhance their experience. Beyond dating, Grindr engages with social issues and offers resources related to sexual health and safety, aiming to expand its influence within the community.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$90.5MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

201-500Employees

Benefits

Family Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Phone/Internet Stipend

Wellness Program

Family Planning Benefits

Performance Bonus

Employee Stock Purchase Plan

Risks

Union-busting allegations could harm Grindr's reputation and employee relations.

The AI 'wingman' bot may raise privacy concerns among users.

Involvement in Canberra's homophobic assault investigation could lead to negative publicity.

Differentiation

Grindr focuses exclusively on the LGBTQ community, offering a unique social networking platform.

The app leverages location-based technology to connect users globally, enhancing user engagement.

Grindr for Equality engages users in social issues, expanding its influence beyond dating.

Upsides

Grindr's AI 'wingman' bot aligns with the trend of AI-driven personalization in dating apps.

The partnership with Meridian enhances user safety, aligning with the trend of safety features.

Grindr's expansion into health services aligns with the trend of apps offering wellness features.

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