Product Marketing Manager at LayerZero Labs

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, Web3Industries

Requirements

5–8 years in product marketing, go-to-market, or solutions marketing within fintech, SaaS, or crypto
Ability to bridge technical depth with narrative clarity
Exceptional communication and storytelling skills for diverse audiences
Highly organized, detail-oriented, and comfortable managing multiple stakeholders
Deep conviction in the crypto ecosystem and the role of interoperability in shaping its future

Responsibilities

Define Positioning and Messaging: Develop clear, differentiated product narratives grounded in technical understanding. Partner with Product and Engineering to translate new capabilities into market-ready messaging
Lead Go-to-Market Strategy: Drive launch plans for new products, integrations, and features, ensuring alignment across teams. Partner with BD and Comms to activate narratives through campaigns, events, and content
Create High-Impact Collateral: Produce product explainers, one-pagers, presentations, and sales enablement materials that scale understanding. Ensure consistency of message, tone, and design across all external assets
Measure and Refine: Use adoption and engagement data to assess resonance and improve storytelling. Contribute insights back into product development and roadmap prioritization

Skills

Key technologies and capabilities for this role

Product PositioningMessagingGo-to-Market StrategyContent CreationSales EnablementCampaign ManagementAnalyticsTechnical NarrativesBlockchain UnderstandingEvent Coordination

Questions & Answers

Common questions about this position

What experience level is required for the Product Marketing Manager role?

The role requires 5–8 years in product marketing, go-to-market, or solutions marketing within fintech, SaaS, or crypto.

What key skills are needed for this position?

Candidates need the ability to bridge technical depth with narrative clarity, exceptional communication and storytelling skills for diverse audiences, and must be highly organized, detail-oriented, and comfortable managing multiple stakeholders.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or is there a location requirement?

This information is not specified in the job description.

What makes a strong candidate for this Product Marketing Manager role?

A strong candidate will have 5–8 years of relevant experience in fintech, SaaS, or crypto, deep technical understanding paired with storytelling skills, and a conviction in the crypto ecosystem and interoperability.

LayerZero Labs

Develops interoperability protocol for blockchains

About LayerZero Labs

LayerZero develops an interoperability protocol that connects over 50 different blockchains, allowing developers to create applications, tokens, and experiences that work across multiple chains. Their technology includes immutable on-chain endpoints, a configurable Security Stack, and a permissionless set of Executors, which enable the transfer of messages and assets between blockchains without censorship. This platform is tailored for developers and organizations in the blockchain and cryptocurrency sectors, providing them with the tools to define their own security and efficiency configurations. Unlike competitors, LayerZero focuses on seamless blockchain interoperability, facilitating the transfer of assets like tokens between chains, as seen with Curve Finance and Uniswap. The goal of LayerZero is to enhance the development and functionality of omnichain applications, making it easier for developers to build across various blockchain networks.

Vancouver, CanadaHeadquarters

2021Year Founded

$255.8MTotal Funding

SERIES_BCompany Stage

Consumer Software, Crypto & Web3Industries

51-200Employees

Benefits

Company Equity

Risks

Emergence of FXGuys could divert investor interest from LayerZero.

Regulatory scrutiny may increase due to PayPal USD integration.

Technical challenges may arise with Initia testnet and interwoven stack integration.

Differentiation

LayerZero connects over 50 blockchains, enabling omnichain applications and experiences.

Their technology includes immutable on-chain endpoints and a configurable Security Stack.

LayerZero's permissionless Executors allow censorship-resistant message transfers between chains.

Upsides

Integration with PayPal USD boosts LayerZero's stablecoin interoperability credibility.

Partnerships with Aethir and LightLink enhance LayerZero's market presence.

Ondo Finance integration highlights LayerZero's potential in real-world asset tokenization.

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