Marketing Manager
PlanetSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, K-12 EducationIndustries
Requirements
Candidates should possess at least 3 years of product marketing experience, a strong understanding of K-12 educational needs, and a deep familiarity with literacy pedagogy and curricula. A background as an educator or a solid understanding of classroom challenges is also highly desirable.
Responsibilities
The Product Marketing Manager will develop and refine clear, compelling product positioning and messaging for Kiddom’s English Language Arts (ELA) products, ensuring it resonates with K-12 educators and addresses their specific challenges. They will collaborate with cross-functional teams including Sales, Product, and Customer Success to create detailed go-to-market plans for new ELA features, products, or product updates. The role involves partnering with Growth and Content Marketing teams to design and execute demand generation strategies specifically for ELA products, and working alongside the Sales team to create high-impact sales enablement materials.
Skills
Product Marketing
K-12 ELA
Literacy Pedagogy
Sales Enablement
Demand Generation
Go-to-Market Strategies
Product Positioning
Messaging
Kiddom
Digital platform for K-12 education tools
About Kiddom
Kiddom provides a digital platform aimed at improving the teaching and learning experience for K-12 educators and school districts. The platform includes tools for curriculum planning, student assignments, assessment, and analytics. It offers both free and premium versions, with the free version providing essential features and the premium version, Kiddom Academy, offering advanced analytics and reporting tools. Schools and districts can subscribe to the premium services for a fee, which allows them to access more comprehensive features for managing educational data. The platform is available on iOS and Android, enabling teachers to plan and assess learning from anywhere. Kiddom's goal is to enhance educational outcomes by providing data-driven insights and improving communication between teachers and students.
San Francisco, CaliforniaHeadquarters
2015Year Founded
$55MTotal Funding
SERIES_CCompany Stage
Data & Analytics, EducationIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Unlimited Paid Time Off
Parental Leave
Company Equity
Risks
Intense competition from other EdTech companies may impact Kiddom's market share.
Reliance on partnerships for content poses risks if partnerships dissolve.
Economic downturns could affect school districts' ability to afford premium subscriptions.
Differentiation
Kiddom offers a comprehensive digital platform for K-12 curriculum management and assessment.
The platform supports bilingual education with English and Spanish curricula for grades 6-12.
Kiddom integrates with various learning management systems, enhancing accessibility and usability.
Upsides
Kiddom's recent $35M funding round supports growth and product development.
Partnerships with OpenSciEd and Labster expand Kiddom's high-quality curriculum offerings.
Increased demand for digital curriculum solutions boosts Kiddom's market potential.
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