[Remote] Product Marketing Manager at Colibri Group

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, EdTech, K-12Industries

Requirements

Skilled writer and storyteller with experience marketing to K–12 audiences
Deep understanding of how districts and educators make decisions
Ability to turn complex ideas into clear, compelling messaging
Experience as an educator or in the education sector (strong plus)
Prior people management experience (strong plus)
Strategic and creative thinking

Responsibilities

Lead the development, optimization, and maintenance of all program messaging and foundational content (e.g., program webpages, nurture sequences, one-pagers, sales resources), ensuring accuracy, alignment, and resonance with target audiences
Define audience-specific value propositions and messaging frameworks that resonate with district and school leaders (e.g., HR, principals, superintendents) and teacher audiences
Lead go-to-market plans for key educator-focused initiatives (e.g., state B2C, district solutions, teacher professional development offerings)
Lead launch strategies for new programs, courses, and partnerships, translating offerings into compelling stories and campaigns to drive awareness, engagement, and adoption
Develop and support high-impact content (e.g., blogs, case studies, guides, webinars, white papers, presentations) to communicate program value and establish thought leadership in teacher education
Oversee the Professional Development program by partnering with the Professional Development Specialist and faculty to guide curriculum development, ensuring alignment with educator needs, market insights, and strategic positioning; review course outcomes, descriptions, and messaging
Provide sales enablement by equipping sales and business development teams with tools and resources (e.g., pitch decks, one-pagers, sequences, talking points) to accelerate deals and deepen relationships
Support account-based marketing

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Sales Enablement

Content Creation

Storytelling

K-12 Marketing

Cross-Functional Collaboration

People Management

Campaign Development

Market Research

Colibri Group

Online learning solutions for licensed professionals

About Colibri Group

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.

Frontenac, MissouriHeadquarters

1990Year Founded

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Training

Employee Assistance Program

Professional Development Budget

Risks

Emerging online platforms offering free courses may erode Colibri's market share.

Frequent updates to meet licensing requirements could strain resources and compliance efforts.

Integration challenges from acquisitions may divert focus from core business operations.

Differentiation

Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.

The company leverages a proprietary SaaS platform for high-quality educational content delivery.

Colibri Group's partnerships with universities enhance pre-licensure programs for students.

Upsides

Strategic acquisitions, like TRC Healthcare, expand Colibri's market reach and service offerings.

Partnerships with institutions like the University of Tulsa boost program credibility and enrollment.

Growing demand for micro-credentials aligns with Colibri's focus on professional development.

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