[Remote] Product Marketing Manager at GOAT Group

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerceIndustries

Requirements

5+ years in product marketing, marketing strategy, consumer insights, strategic planning, or business strategy
Past success developing and driving cross-functional strategy, including go-to-market strategy, marketing campaigns, and end-to-end marketing programs for multiple products or brands
Demonstrated understanding of positioning, segmentation, value propositions, messaging, and marketing techniques to drive business growth
Experience influencing roadmaps, including collaborating with Product, Business Development, Brand, Marketing, and Design
Critical thinking and creative problem-solving skills with the ability to proactively define problems and recommend solutions
Exceptional presentation skills
Experience in qualitative and quantitative consumer research and insights, including hands-on experience from research design to execution and analysis
Experience with Looker, Mode, Tableau, Qualtrics or similar platforms
Advanced Excel and PowerPoint skills
Previous technology company, eCommerce, marketplace, B2B2C experience is a plus

Responsibilities

Ideate, manage, and measure the impact of marketing initiatives including go-to-market strategies, marketing campaigns, promotions, and strategic partnerships
Develop comprehensive marketing plans including insights, objectives, targeting, opportunity analysis, positioning, messaging, channel strategy, and ROI analysis
Contribute to marketing and cross-department strategic planning, including positioning, targeting, market, and opportunity analysis
Manage and socialize messaging frameworks and represent the voice of the consumer across marketing programs
Partner with stakeholders to determine goals and KPIs at the product, campaign, and channel level. Create ongoing reporting to circulate insights and bring new opportunities to teams
Lead Apple App Store and Google Play Store organic marketing including creative development and campaign planning
Identify and synthesize data from a variety of sources to understand the market, identify and analyze complex problems, distill unmet needs, and create innovative solutions
Conduct hands-on research and analysis to develop consumer insights, gather competitive intelligence, and evaluate performance to inform strategic planning
Manage external and/or internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels

Skills

Product Marketing

Marketing Strategy

Go-to-Market Strategy

Campaign Management

Market Analysis

Consumer Insights

Strategic Planning

Messaging

Positioning

Channel Strategy

ROI Analysis

Stakeholder Management

KPI Development

Reporting

GOAT Group

Marketplace for authentic sneakers and apparel

About GOAT Group

GOAT Group operates four brands—GOAT, Flight Club, Grailed, and alias—focused on providing authentic sneakers, apparel, and accessories to a global community of over 50 million members in 170 countries. The company connects buyers and sellers through its platforms, ensuring product authenticity with strict verification processes. Revenue is generated through transaction fees, premium services, and partnerships. GOAT Group stands out in the competitive fashion and streetwear market by catering to sneaker enthusiasts, fashion-forward individuals, and collectors, while leveraging its technological infrastructure to create a secure and seamless marketplace experience.

Bellflower, CaliforniaHeadquarters

2010Year Founded

$479.2MTotal Funding

SERIES_FCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Risks

FTC's $2M penalty may harm GOAT's reputation and consumer trust.

Intensifying competition in sneaker and streetwear markets could erode GOAT's market share.

Integration challenges from Grailed acquisition may distract from GOAT's core operations.

Differentiation

GOAT Group offers a unique marketplace for authentic sneakers and streetwear.

The company operates globally with 13 physical locations and extensive e-commerce platforms.

GOAT ensures product authenticity through rigorous verification processes, enhancing buyer trust.

Upsides

GOAT's $300M funding boosts growth and expansion opportunities in global markets.

Rising sneaker culture expands GOAT's customer base and market potential.

Collaborations with high-profile designers attract fashion-forward consumers to GOAT's platform.

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