Product Marketing Manager at InMobi

Zagreb, Grad Zagreb, Croatia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Cloud CommunicationsIndustries

Requirements

Proven marketing experience, preferably within an enterprise IT software solution company (Experience with CCaaS and SaaS highly advantageous)
Interest in the future of customer experience and engagement technologies
Deep care for and understanding of customer needs; ability to turn technical features into strategic reasons to buy and address customer pain points
Experience in B2B marketing and sales enablement
Ability to respond to changes in priorities and environment with a can-do attitude
Ability to influence decision-making at all levels within an organization
Data-driven approach to plans and decisions

Responsibilities

Researching market, analyzing product and sales data - competitive / GAP analysis
Positioning product on the market and defining a unique product message
Evaluating and supporting demand generation programs
Acting as a product evangelist internally and thought leader externally
Defining and creating sales content and enablement programs
Managing product releases and launches
Conducting comprehensive market research and identifying growth opportunities
Crafting compelling product positioning
Providing mentorship to specialists and facilitating collaboration between teams
Driving improvements and maintaining up-to-date materials to ensure aligned messaging and market strategies

Skills

Key technologies and capabilities for this role

Market ResearchCompetitive AnalysisProduct PositioningDemand GenerationSales EnablementProduct LaunchesCCaaSSaaSCustomer Experience

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

Proven marketing experience, preferably within an enterprise IT software solution company, with experience in CCaaS and SaaS highly advantageous. Candidates should have B2B marketing and sales enablement experience, and the ability to turn technical features into strategic reasons to buy.

What does the company culture look like at Infobip?

Infobip fosters a global, collaborative culture driven by curiosity, passion, and purpose, where employees contribute to shaping communication technology and grow through meaningful challenges.

What are the key responsibilities of this position?

Responsibilities include researching markets and analyzing data, positioning products, evaluating demand generation, acting as a product evangelist, creating sales content, and managing product launches.

What growth opportunities are available at Infobip?

Infobip offers extensive growth opportunities through a fantastic onboarding program, internal education, e-learning, external trainings, and support for horizontal, vertical, or angular career paths in a rapidly growing industry.

What makes a strong candidate for this Product Marketing Manager role?

Strong candidates have proven marketing experience in enterprise IT, especially CCaaS/SaaS, understand customer needs, excel in B2B marketing and sales enablement, adapt to changes with a can-do attitude, influence decisions, and base plans on data.

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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