Product Marketing Manager at InMobi

Zagreb, Grad Zagreb, Croatia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Cloud CommunicationsIndustries

Requirements

Proven marketing experience, preferably within an enterprise IT software solution company (Experience with CCaaS and SaaS highly advantageous)
Interest in the future of customer experience and engagement technologies
Deep care for and understanding of customer needs; ability to turn technical features into strategic reasons to buy and address customer pain points
Experience in B2B marketing and sales enablement
Ability to respond to changes in priorities and environment with a can-do attitude
Ability to influence decision-making at all levels within an organization
Data-driven approach to plans and decisions

Responsibilities

Researching market, analyzing product and sales data - competitive / GAP analysis
Positioning product on the market and defining a unique product message
Evaluating and supporting demand generation programs
Acting as a product evangelist internally and thought leader externally
Defining and creating sales content and enablement programs
Managing product releases and launches
Conducting comprehensive market research and identifying growth opportunities
Crafting compelling product positioning
Providing mentorship to specialists and facilitating collaboration between teams
Driving improvements and maintaining up-to-date materials to ensure aligned messaging and market strategies

Skills

Market Research

Competitive Analysis

Product Positioning

Demand Generation

Sales Enablement

Product Launches

CCaaS

SaaS

Customer Experience

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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