[Remote] Product Marketing Manager at Accurate Background

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Background ScreeningIndustries

Requirements

Bachelor’s degree in Marketing or related field
5+ years of B2B Product Marketing experience, preferably in a service or software related industry
Proven track record and experience in executing marketing programs, GTM programs and product marketing deliverables
Exceptional written and verbal communication skills
Proven ability to lead and influence cross functional teams
Can work independently, prioritize, and handle multiple tasks and projects concurrently
Strong project management and organization skills
Ability to excel within a multi-faceted organization and a in cross-functional environment
Demonstrates strategic thinking and analytical expertise and the ability to articulate concepts and ideas
Experience in launching technical products

Responsibilities

Help shape and drive the product and go-to-market strategies
Own and orchestrate the end-to-end strategy and execution of major product launches or complex GTM initiatives
Develop product messaging and positioning, understanding key value drivers in the market, our unique value proposition, and how our users perceive our product
Work closely with the Senior Product Marketing Manager and the product team to understand the strategic direction of our company and help influence the direction of our roadmaps
Establish processes to gather and analyze market and customer dynamics, needs and trends
Use Competitive intelligence to inform product, pricing and marketing activities
Enable Sales teams at all levels on our value proposition and messaging
Work closely with cross-functional teams to drive the execution of product or new feature launches
Provide product and vertical expertise for the creation of customer-facing content and sales enablement tools
Measure, analyze, and report on program performance
Manage marketing spend and forecast and ensure that deliverables are delivered on time
Develop in-depth knowledge of Accurate products and services

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMarket AnalysisCompetitive IntelligenceMessagingCommunicationMarket Trends

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

Candidates need a Bachelor’s degree in Marketing or related field and 5+ years of B2B Product Marketing experience, preferably in a service or software related industry, with a proven track record in executing marketing programs, GTM programs, and product marketing deliverables.

What are the key responsibilities of this position?

Responsibilities include shaping product and go-to-market strategies, owning end-to-end product launches, developing messaging and positioning, analyzing market trends, enabling sales teams, collaborating cross-functionally, and measuring program performance.

Is the salary or compensation specified for this role?

This information is not specified in the job description.

What is the work arrangement or location policy for this position?

This information is not specified in the job description.

What makes a strong candidate for this Product Marketing Manager role?

A strong candidate has 5+ years of B2B product marketing experience, a proven track record in GTM and marketing programs, exceptional written communication skills, and the ability to analyze market trends and enable sales teams.

Accurate Background

Customized background screening and drug testing

About Accurate Background

Accurate Background specializes in providing tailored background screening, drug testing, and I-9 solutions using web-based technology. Their services are designed to meet the specific needs of human resources, talent acquisition, and loss prevention professionals, allowing for a customized approach rather than a generic solution. The company's products work by integrating seamlessly with various HR technologies and Applicant Tracking Systems, ensuring that clients can easily incorporate these services into their existing hiring processes. What sets Accurate Background apart from competitors is their focus on creating individualized screening programs and their commitment to integrity, accuracy, and timely results. The goal of Accurate Background is to empower organizations to make safer hiring decisions through comprehensive reports and user-friendly technology.

Irvine, CaliforniaHeadquarters

1997Year Founded

$4.9MTotal Funding

EARLY_VCCompany Stage

Consulting, Government & Public Sector, Enterprise SoftwareIndustries

1,001-5,000Employees

Risks

Increased competition from startups may erode Accurate Background's market share.

Rapid AI advancements in HR tech could outpace Accurate Background's current capabilities.

Multiple acquisitions may lead to integration challenges and operational inefficiencies.

Differentiation

Accurate Background offers customized screening solutions tailored to specific client needs.

The company integrates seamlessly with various HR technologies and Applicant Tracking Systems.

Accurate Background provides comprehensive reports and interactive compliance services for safer hiring.

Upsides

Acquisitions of Orange Tree and VerifyNow expand services in the healthcare sector.

Partnership with Konfir enhances employment verification processes in the UK market.

Expansion into APAC region supports localized services for regional compliance needs.

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