Product marketing lead

New York, New York, United States

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$175,000 – $200,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, AI & Machine LearningIndustries

Requirements

Candidates should have demonstrated success in B2B SaaS marketing, ideally at a company with a similar product-led sales motion or that builds developer tools. A deep understanding of marketing to engineers is essential, along with the technical knowledge to appreciate and communicate Graphite's product effectively.

Responsibilities

The Product Marketing Lead will define and build alignment around Graphite's outward-facing messaging and brand voice. They will plan and execute a comprehensive marketing strategy across multiple channels, define campaign concepts and messaging, work with design to create associated content and creative, implement campaigns across channels, measure campaign success, and iterate on strategy as needed. Additionally, they will scale the marketing organization with strong hires as Graphite grows.

Skills

B2B SaaS marketing

Product-Led Sales

Devtool Marketing

Technical Marketing

Messaging

Brand Voice

Marketing Strategy

Campaign Planning

Graphite

Monitors and visualizes time-series data

About Graphite

Graphite is a software tool that focuses on monitoring and visualizing time-series data, which consists of data points collected at specific intervals. It was initially developed in 2006 and became open-source in 2008, allowing it to be widely adopted by large companies. Graphite's main function is to help businesses store, retrieve, share, and visualize their time-series data, but it does not collect data itself. Instead, it allows users to input metrics into its database, making it essential for monitoring performance metrics like application performance and database request times. Unlike many competitors, Graphite operates on both low-cost hardware and cloud infrastructure, making it accessible for various clients, including e-commerce platforms and software development communities. The company generates revenue through support services, custom development, and consulting, ensuring that businesses can maximize the use of the tool while contributing to its ongoing development.

San Francisco, CaliforniaHeadquarters

2006Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Enterprise SoftwareIndustries

1-10Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Paid Vacation

Relocation Assistance

Meal Benefits

Commuter Benefits

401(k) Retirement Plan

Risks

Competition from Prometheus and Grafana with advanced features threatens Graphite.

Security vulnerabilities in open-source software pose risks if not regularly updated.

Shift towards all-in-one solutions may reduce Graphite's market appeal.

Differentiation

Graphite excels in visualizing time-series data for enterprise-level monitoring needs.

It operates efficiently on both low-cost hardware and cloud infrastructure.

Graphite's open-source model allows for cost-effective customization and integration.

Upsides

Rising demand for cloud-native tools boosts Graphite's integration capabilities.

DevOps practices increase the need for real-time monitoring, benefiting Graphite.

Open-source popularity enhances Graphite's appeal for cost-effective enterprise solutions.

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