Director, Product Marketing
Fieldguide- Full Time
- Senior (5 to 8 years)
Candidates should have demonstrated success in B2B SaaS marketing, ideally at a company with a similar product-led sales motion or that builds developer tools. A deep understanding of marketing to engineers is essential, along with the technical knowledge to appreciate and communicate Graphite's product effectively.
The Product Marketing Lead will define and build alignment around Graphite's outward-facing messaging and brand voice. They will plan and execute a comprehensive marketing strategy across multiple channels, define campaign concepts and messaging, work with design to create associated content and creative, implement campaigns across channels, measure campaign success, and iterate on strategy as needed. Additionally, they will scale the marketing organization with strong hires as Graphite grows.
Monitors and visualizes time-series data
Graphite is a software tool that focuses on monitoring and visualizing time-series data, which consists of data points collected at specific intervals. It was initially developed in 2006 and became open-source in 2008, allowing it to be widely adopted by large companies. Graphite's main function is to help businesses store, retrieve, share, and visualize their time-series data, but it does not collect data itself. Instead, it allows users to input metrics into its database, making it essential for monitoring performance metrics like application performance and database request times. Unlike many competitors, Graphite operates on both low-cost hardware and cloud infrastructure, making it accessible for various clients, including e-commerce platforms and software development communities. The company generates revenue through support services, custom development, and consulting, ensuring that businesses can maximize the use of the tool while contributing to its ongoing development.