Product Marketing Director, Banking at Fireblocks

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, FinTech, Blockchain, Digital AssetsIndustries

Requirements

10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies
Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem
Experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation
Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution
Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence
Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives
Ability to define success metrics and translate data into actionable insights

Responsibilities

Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue
Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas by working closely with the competitive and research team, maintaining an always-learning mentality, and attending events
Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem
Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact
Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market
Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases
Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact
Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation
Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements

Skills

Go-to-Market Strategy

Product Positioning

Messaging

Product Launches

Content Creation

Sales Enablement

Competitive Analysis

Market Research

Value Propositions

Fireblocks

Full-stack NFT building service

About Fireblocks

Fireblocks is a platform that protects digital assets in transit, focusing on protecting the transmission of customers' digital assets between exchanges, counter brokers, hot wallets, and cold stores. Fireblocks enables banks, fintech, exchanges, liquidity providers, OTCs, and hedge funds to securely manage digital assets across a wide rangeof products and services.

N/AHeadquarters

2018Year Founded

N/ACompany Stage

201-500Employees