Product Manager, Downstream Marketing - Hybrid at Stryker

Bloomington, Minnesota, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree required
4+ years of work experience required
MBA preferred
2+ years medical device OR med tech experience preferred
Marketing OR Sales OR Sales training experience preferred

Responsibilities

Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Maintain networks of people and resources for obtaining competitive information
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understand customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
Understand competitive dynamics in the market
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluate studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Synthesize market trends and make recommendations on areas of strategic focus
Develop new strategies, sales tools, and communication plans for the product or portfolio
Apply clinical knowledge in combination with technical knowledge to educate and articulate value
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set price
Articulate desired communications outcomes consistent with marketing strategy to MarComm team
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
Provide marketing intelligence group with key objectives and inputs to drive customer insights

Skills

Product Management

Downstream Marketing

Go-to-Market Strategy

Competitive Analysis

Customer Engagement

Marketing Channels

KPI Tracking

Strategic Planning

Project Charters

Business Case Financial Models

Clinical Evidence

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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