General Consideration
VidMobSalary not specified
- Full Time
- Entry Level & New Grad
About VidMob
VidMob specializes in producing and analyzing video content for digital marketing. The company offers a platform that generates large volumes of video while also providing analytics to assess each video's performance. This helps clients, including major brands like Kraft Heinz and Neutrogena, understand which aspects of their videos are effective and which need improvement. VidMob stands out from competitors by automating the analysis of video content, making it easier for clients to optimize their marketing strategies and reduce costs. For example, Kraft Heinz experienced a 47% decrease in advertising costs after utilizing VidMob's insights. The company's goal is to enhance video marketing effectiveness for its clients through data-driven strategies.
New York City, New YorkHeadquarters
2014Year Founded
$199.3MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Consumer Software, EntertainmentIndustries
201-500Employees
Benefits
Hybrid Work Options
Risks
Emerging creative analytics platforms could erode VidMob's market share.
Rapid AI evolution may render VidMob's offerings obsolete without continuous innovation.
Privacy regulations in the EU could impact VidMob's data collection capabilities.
Differentiation
VidMob uniquely combines AI analytics with a global network of expert creators.
Only company with certified creative marketing partner badge from all major digital platforms.
Offers pro bono creative services for non-profits through VidMob Gives initiative.
Upsides
Integration with Realeyes enhances audience engagement insights for effective ad campaigns.
Adobe After Effects plugin increases user adoption by offering insights within a popular tool.
AI-driven diversity tool appeals to brands focused on social responsibility.
Funding
Total raised$199.31 M
Latest valuation$500.00 M
StageSERIES_D
SERIES D
7/31/2022$110
$500.00 MSERIES C
1/31/2021$50
$290.00 MSERIES B
5/31/2019$25
$125.00 M