Product Lead - Paper.io 2 at Voodoo

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamesIndustries

Requirements

5+ years of experience in mobile F2P games in a product-focused role, specializing in economy, live events, and live operations
Proven ability to launch and refine player-facing features, leveraging data to drive engagement, retention, and monetization
Strong foundation in product analytics, with experience in data analysis and interpretation

Responsibilities

Build and implement F2P systems that enhance player engagement and revenue, with a focus on progression, monetization, live events, and in-game economies
Take full ownership of specifications, timelines, and outcomes, ensuring smooth execution and high-quality delivery
Utilize A/B testing, retention metrics, and player data to refine and optimize features post-launch
Identify strengths, address weaknesses, and iterate for continuous improvement
Collaborate closely with developers, artists, and analysts to ensure seamless feature rollouts
Maintain clear documentation, resolve technical challenges, and make strategic trade-offs to deliver the best possible player experience
Prioritize development efforts under tight deadlines, balancing speed and quality to maximize impact
Stay ahead of industry trends by monitoring competitors, analyzing market innovations, and rapidly adapting best practices

Skills

Key technologies and capabilities for this role

A/B TestingRetention MetricsPlayer Data AnalysisMonetizationLive EventsIn-Game EconomiesF2P SystemsProgression SystemsFeature OptimizationLive Operations

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

The position is hybrid.

What experience is required for this Product Lead role?

Candidates need 5+ years of experience in mobile F2P games in a product-focused role, specializing in economy, live events, and live operations.

What key skills are needed for this position?

Required skills include proven ability to launch and refine player-facing features using data to drive engagement, retention, and monetization, plus a strong foundation in product analytics.

What is the team like for this role?

The role is within one of Voodoo’s Live Studios, focusing on Paper.io 2, which is being built by a small, high-performing team.

What makes a strong candidate for this Product Lead position?

A strong candidate has 5+ years in mobile F2P games with expertise in economy systems, live operations, and events, plus skills in data-driven feature optimization and analytics.

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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