Principal UX Designer

Principal UX Designer, Personalization

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Community UX team is responsible for the Twitch viewer and streamer experience across the product ecosystem, building and maintaining a cross-platform live streaming service that supports the growth and development of streamer-based communities. We are looking to add a Principal UX Designer, Personalization to our team. Working closely with our discovery, identity, and recommendations teams, this designer will be responsible for ensuring the right users get the right content at the right time – from onboarding to becoming an engaged member of the Twitch community.

A Principal designer is expected to:

• Lead design at a program level.
• Work with multiple senior cross-functional partners across organizations.
• Represent work to executive leadership.
• Guide and mentor junior designers.
• Report directly to a Director of Design.

Designers at Twitch are involved in development from project conception all the way through execution and iteration. If you are a champion for designing for humans and creating playful and caring experiences for communities, you will flourish on this team.

Location: You can work from Twitch’s headquarters in San Francisco, CA; or from one of our US-based hub locations in Seattle, WA; Irvine, CA; Los Angeles, CA or New York City, NY.

You Will:

• Lead design strategy for content personalization and user engagement initiatives.
• Create designs and prototypes for presentation to executives and peers, and for handoff to engineering partners.
• Collaborate with a cross-functional development team of product managers, ML engineers, engineers, designers, and content programming teams.
• Work with our UX Research and Data Science teams to combine qualitative and quantitative information to develop hypotheses about customer motivations and use that to improve your designs.
• Learn from streamers and viewers about the ways they use our services and imagine the future of the service.
• Help shape Twitch's design future by evolving our design systems and mentoring designers across the organization.

You Have:

• 7+ years of professional experience in user experience design.
• Portfolio demonstrating experience with content personalization and discovery features (e.g., user identity/profiles, recommendations, feeds, search & browse).
• Experience creating interactive prototypes for mobile platforms.
• Track record of successful collaboration with cross-functional teams.
• Ability to clearly communicate complex concepts through storytelling and narrative techniques.

Bonus Points:

• Experience in video content, social media, or streaming platforms.
• Experience as a content creator.
• Workshop facilitation experience.
• Formal education in Design, Human-Computer Interaction, or a related field.

Perks:

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

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• *Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• *Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW8831 Salary: Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position... Location Type: Employment Type: