Principal UX Designer

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Streaming Services, Social Media, BiotechnologyIndustries

Requirements

Candidates should possess at least 7 years of professional experience in user experience design, demonstrated through a portfolio showcasing expertise in content personalization and discovery features such as user identity/profiles, recommendations, feeds, search & browse, and experience creating interactive prototypes for mobile platforms. A formal education in Design, Human-Computer Interaction, or a related field is preferred.

Responsibilities

The Principal UX Designer will lead design strategy for content personalization and user engagement initiatives, create designs and prototypes for presentation to executives and peers, and handoff to engineering partners, collaborate with a cross-functional development team including product managers, ML engineers, engineers, and designers, and content programming teams, work with UX Research and Data Science teams to combine qualitative and quantitative information, learn from streamers and viewers, and help shape Twitch’s design future by evolving design systems and mentoring designers across the organization.

Skills

UX Design

Design Strategy

Personalization

Discovery

Identity

Recommendations

Cross-platform design

Mentorship

User Experience

Twitch

Interactive live streaming for gaming and esports

About Twitch

Twitch is an interactive live streaming platform that focuses on video game streaming, esports broadcasts, and creative content. It allows gamers and content creators to share their gameplay and creative processes in real-time, engaging with viewers through chat and other interactive features. The platform generates revenue through advertisements, subscriptions, and the sale of virtual goods, enabling content creators to earn money from their streams via viewer subscriptions, donations, and sponsorships. What sets Twitch apart from its competitors is its strong community aspect, which fosters interaction and engagement between streamers and viewers, creating a unique and immersive experience in the digital entertainment space. The goal of Twitch is to provide a platform where content creators can thrive and connect with their audience while offering viewers an engaging and entertaining experience.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$34MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, Entertainment, GamingIndustries

10,001+Employees

Benefits

Medical, Dental, Vision & Disability Insurance

401(k)

Maternity & Parental Leave

Flexible PTO

Commuter Benefits

Amazon Employee Discount

Risks

Competition from YouTube Gaming and Facebook Gaming is intensifying.

Short-form video platforms like TikTok are drawing viewers away from Twitch.

Concerns over content moderation could lead to regulatory scrutiny.

Differentiation

Twitch offers real-time engagement through interactive chat and live streaming features.

The platform supports diverse content, including gaming, esports, and creative streams.

Twitch enables monetization for creators via subscriptions, donations, and sponsorships.

Upsides

Mainstream brands like KFC and Wendy's are collaborating with Twitch streamers.

Celebrities and politicians are using Twitch to reach wider audiences.

Organizations are hosting large-scale virtual events on Twitch, expanding its use cases.

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