Principal Product Marketing Manager at Simpplr

Gurugram, Haryana, India

Simpplr Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries

Requirements

  • 10+ years of experience in product marketing, ideally in enterprise SaaS or AI/ML-focused technology companies
  • Proven experience launching and scaling B2B software or AI-driven products in competitive markets
  • Strong storytelling skills with the ability to craft compelling narratives and translate complex technical concepts into business value
  • Excellent stakeholder management and cross-functional collaboration abilities
  • Comfortable working in a fast-paced, startup-like environment
  • Analytical mindset with experience using data to drive decisions
  • MBA or equivalent business/marketing background is preferred but not required
  • Deep passion for artificial intelligence, machine learning, and their impact on modern business

Responsibilities

  • Messaging & Positioning: Own and refine the positioning, messaging, and competitive differentiation of our AI products
  • Go-To-Market (GTM) Strategy: Lead end-to-end GTM planning for new product launches, feature rollouts, and vertical solutions
  • Content Strategy: Develop high-impact product content – from thought leadership pieces to product datasheets, case studies, demos, and sales decks
  • Customer and Market Insights: Conduct customer research, win/loss analysis, and competitive benchmarking to inform product strategy and marketing programs
  • Enablement: Create tools and training to enable sales and field teams to communicate product value effectively
  • Growth & Adoption: Partner with demand gen, digital, and customer marketing teams to create campaigns that drive awareness, trial, and adoption
  • Thought Leadership: Represent Simpplr at industry events, webinars, and analyst briefings as a product and AI domain expert
  • Metrics & Reporting: Define and track key performance metrics for product marketing effectiveness and GTM performance

Skills

Product Marketing
GTM Strategy
Messaging
Positioning
Content Strategy
Customer Research
Win/Loss Analysis
Competitive Benchmarking
Sales Enablement
AI Products
Cross-functional Collaboration

Simpplr

Modern intranet platform for employee engagement

About Simpplr

Simpplr offers a modern intranet platform that aims to improve employee experience and strengthen company culture. The platform is designed to provide a seamless and personalized experience for employees, regardless of their work location. It serves a diverse range of clients, including businesses of all sizes across various industries, and has gained the trust of over 700 customers. Simpplr operates in the digital communication and collaboration market, which has grown due to the rise of remote work. The platform enhances internal communication, tracks employee sentiment, and promotes digital wellbeing, allowing employees to efficiently access necessary information, thus boosting productivity and collaboration. Unlike many competitors, Simpplr focuses on creating a cohesive experience tailored to the needs of employees. The company's goal is to provide a service that fosters a strong company culture and improves overall employee engagement.

Redwood City, CaliforniaHeadquarters
2014Year Founded
$119.6MTotal Funding
SERIES_DCompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Benefits

Generous PTO
Flexible work hours
Remote work options
Premium medical, mental, dental, & vision coverage
Career development
Equity incentives
Retirement contributions
PTO to volunteer

Risks

Competition from Zoom's Workvivo could impact Simpplr's market share.
Integration challenges from acquiring Socrates.ai may divert focus from core offerings.
Strategic shifts by new CMO Gary Sevounts could affect brand perception.

Differentiation

Simpplr is recognized as a leader in the 2024 Gartner Magic Quadrant.
The platform offers AI-driven personalized employee experiences, enhancing engagement and productivity.
Simpplr's acquisition of Socrates.ai boosts its AI capabilities for comprehensive solutions.

Upsides

Growing demand for AI-driven platforms supports Simpplr's market expansion.
Hybrid work models increase the need for robust digital communication tools.
The intranet software market is projected to grow at a 14.2% CAGR until 2028.

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