Principal, Nike Direct Brand Business Planning APLA at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Apparel, Consumer GoodsIndustries

Requirements

8+ years’ experience in retail planning and/or product management
Strong ability to influence & work constructively with others by communicating effectively
Listens actively and contributes to advance the conversation
Outstanding written/verbal communication, analytical capabilities and attention to detail
Ability to collate and understand relevant market data that integrates and informs the operating plan, assessing risk and solving problems to deliver business results
Strong command of Retail metrics including Retail Sales, ST%, WOS, Inventories (marketplace + DC), Revenue and Margin with the ability to manipulate data for efficient outcome
Commercial and entrepreneurial approach
Bachelor’s degree in business or related field (or suitable combination of education, experience and training)
Deep understanding of consumer, marketplace, product, inventory, and ability to connect the dots to drive insights and recommendations
Great collaborator who proactively builds positive relationships across the organization with upstream and downstream functions
Highly adaptable and able to move with agility to meet business needs

Responsibilities

Lead multi-season sales, revenue, receipt and inventory plans for Nike Direct across APLA Geo and Territory teams to serve consumer demand
Balance strategic vision with operational execution, ensuring clarity, consistency, and collaboration across multiple teams while partnering closely with Geo Sport Planning and Territory Sales Planning
Reconcile forecasts and communicate results & impacts with cross-functional and leadership teams
Obsess the marketplace strategy for Nike Direct, ensuring Operating Plans (OP) drive sustainable growth & meet strategic objectives
Serve as primary partner to Geo Nike Direct teams to represent a singular view of consumer demand and influence the Sport OP with marketplace insights
Collaborate closely with Territory Nike Direct Planning leaders to co-drive marketplace strategies and optimize in-season
Ensure connectivity between territory and Geo Nike Direct forecasts to enable end-to-end forecast consistency and efficient plan hand-offs
Represent Nike Direct rolling forecast vs. key benchmarks (plan, target, and prior year)
Highlight risks & opportunities to the plan and pathways to achieve goals
Provide insights into Geo EBP to drive visibility, enabling accountability and connectivity to Nike Direct plans and escalate critical trade off decision making where needed
Coordinate reporting designed to monitor business results & forecasts in key sales and Nike Inc. forums by partnering with Performance Operations and other key partners across the organization

Skills

Retail Planning

Product Management

Retail Metrics

Sales Forecasting

Inventory Planning

Market Analysis

Data Manipulation

Financial Planning

Strategic Planning

Cross-functional Collaboration

Risk Assessment

Consumer Insights

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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