Senior Customer Marketing Manager
Fieldguide- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 10 years of B2B Marketing experience within the enterprise market, specifically in enterprise software and SaaS. Strong experience in marketing enterprise applications is highly preferred.
The Field Marketing Manager, Japan, will be responsible for driving various field marketing strategy and execution, lead/demand generation campaigns in Japan, and reporting to the Director of Marketing, Japan. This role involves gaining a deep understanding of market trends, customer needs/pains and personas, and managing the implementation of local unique campaigns and localizing global and regional campaigns relevantly, combining strategic planning with hands-on program creation and demand generation.
Cloud applications for finance and HR management
Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.