Workday

Principal Marketing Manager

Tokyo, Japan

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SoftwareIndustries

Requirements

Candidates should possess at least 10 years of B2B Marketing experience within the enterprise market, specifically in enterprise software and SaaS. Strong experience in marketing enterprise applications is highly preferred.

Responsibilities

The Field Marketing Manager, Japan, will be responsible for driving various field marketing strategy and execution, lead/demand generation campaigns in Japan, and reporting to the Director of Marketing, Japan. This role involves gaining a deep understanding of market trends, customer needs/pains and personas, and managing the implementation of local unique campaigns and localizing global and regional campaigns relevantly, combining strategic planning with hands-on program creation and demand generation.

Skills

B2B Marketing
Enterprise Marketing
SaaS Marketing
Marketing Strategy
Demand Generation
Campaign Management
Localization
Market Trends
Customer Needs

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Key Metrics

Pleasanton, CaliforniaHeadquarters
2005Year Founded
$209.4MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
10,001+Employees

Benefits

Flexible Work Hours
Hybrid Work Options
Performance Bonus
Stock Options
Professional Development Budget
Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.
Dependency on third-party platforms like Udemy may complicate service delivery.
Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.
The company offers a subscription model ensuring steady revenue and continuous software updates.
Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.
AI-driven analytics enhance Workday's financial management offerings with predictive insights.
Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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