Principal GTM Strategy & Operations, Adobe Stock at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Media, Creative SoftwareIndustries

Requirements

8+ years of progressive experience in e-commerce, management consulting, finance, and/or business analytics
Strong understanding of digital business models / funnels and how to optimize customer experiences to improve user value
Experience pulling data from multiple sources using Tableau, Power BI, Web Analytics, SQL, and Databricks
Ability to rapidly assess a problem, define options, and implement solutions across teams to address critical business issues
Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action
BS/BA or equivalent experience

Responsibilities

Drive weekly and quarterly performance for Adobe Stock, developing a clear perspective on critical metrics, trends, and opportunities
Construct granular forecasts of current and future quarter performance, identifying gaps and opportunities
Evaluate leading indicators across paid media, SEO, social, LLMO, affiliate, and partner channels to identify areas for investment and mitigation
Orchestrate cross-functional responses to address risks and capitalize on growth opportunities
Drive improvements in web conversion funnels alongside cross-functional partners
Partner with marketing, product, commerce, and finance teams to shape and execute acquisition and retention strategies that meet quarterly and annual revenue objectives
Develop and communicate clear, data-backed recommendations to prioritize growth initiatives and secure alignment from senior leadership

Skills

Key technologies and capabilities for this role

Go-To-Market StrategyOperationsPerformance AnalysisForecastingMetrics AnalysisPaid MediaSEOSocial MediaAffiliate MarketingPartner ChannelsCross-Functional CollaborationFunnel OptimizationB2B Performance

Questions & Answers

Common questions about this position

What experience level is required for this Principal GTM Strategy & Operations role?

The role requires 8+ years of progressive experience in e-commerce, management consulting, finance, and/or business analytics.

What technical skills are needed for this position?

Candidates need experience pulling data from multiple sources using Tableau, Power BI, Web Analytics, SQL, and Databricks, along with a strong understanding of digital business models and funnels.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What kind of company culture can I expect at Adobe Stock?

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity, with a passion for empowering people to create and a belief that new ideas can come from everywhere.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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