Principal CRM Data Analyst at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, TechnologyIndustries

Requirements

Extensive (e.g., 8-10+) years of experience in Salesforce, CRM Analytics, business intelligence, with proven experience as a Senior or Principal Data Analyst (or similar role) in a data, business intelligence, or analytics-heavy environment
Deep analytical expertise and a proven ability to use robust data analyses and insights to shape product strategy, validate assumptions, and measure the business value of data initiatives
Exceptional stakeholder management and negotiation skills, with a track record of advising and influencing executive-level leaders and building consensus between groups with conflicting agendas
Demonstrable experience defining and successfully implementing enterprise-wide data governance frameworks, data quality programs, and BI process standards from the ground up
Strong understanding of CRM data structures (e.g., Salesforce object models) and high-level literacy in modern data platforms, including data warehousing (e.g., BigQuery) and data processing frameworks using Databricks

Responsibilities

Own and define the vision, strategy, and roadmap for CRM & processes related to B2B data
Design and implement critical data monitoring dashboards to track the health of customer data pipelines, ensuring data integrity from all sources within the core Salesforce platform
Implement data governance policies and processes to improve and maintain data quality within the platform
Act as the central voice of the business, prioritizing the development of key data assets (e.g., 360 customer view, monitoring dashboards, self-service analytics tools) to deliver maximum business value
Create processes that power a 360-degree customer view, unifying data from disparate systems (e.g., Salesforce Sales/Service Cloud, in-house backends, Hubspot) to enable advanced segmentation
Champion data governance and best practices, ensuring data products are scalable, trusted, and compliant with data privacy guidelines (e.g., GDPR) through their full lifecycle within CRM
Serve as the principal thought partner to senior leadership, translating complex business problems into clear data strategies and mentoring senior talent to raise the bar for analytics

Skills

Key technologies and capabilities for this role

CRMSalesforceData AnalysisData IntegrationData GovernanceData PipelinesDashboardsSQLPythonETLData QualityBusiness IntelligenceStakeholder ManagementRoadmap Planning360 Customer View

Questions & Answers

Common questions about this position

What experience level is required for this Principal CRM Data Analyst role?

The role requires extensive (e.g., 8-10+) years of experience in Salesforce, CRM Analytics, business intelligence, with proven experience as a Senior or Principal Data Analyst (or similar role) in a data, business intelligence, or analytics-heavy environment.

What key skills are needed for this position?

Candidates need deep analytical expertise to shape product strategy, exceptional stakeholder management, and skills in Salesforce, CRM Analytics, and business intelligence.

What is Zalando's approach to diversity and inclusion?

Zalando is inclusive by design, does not discriminate based on gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status, and assesses candidates only on qualifications and merit. They have a diversity & inclusion strategy called do.BETTER and employee resource groups.

Is the salary or compensation mentioned for this role?

This information is not specified in the job description.

What does Zalando look for in strong candidates?

Strong candidates have extensive experience in Salesforce and CRM Analytics, deep analytical expertise to influence strategy, and exceptional stakeholder management skills.

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Hybrid Work Options

Company Equity

Professional Development Budget

Visa Support

Wellness Program

Risks

Acquisition of About You may strain financial resources and affect profitability.

Virtual Fitting Room may face technological challenges and user adoption issues.

Competition from Vestiaire Collective's AI advancements could threaten Zalando's market position.

Differentiation

Zalando offers a seamless shopping experience with free delivery and returns.

The company invests heavily in technology for efficient operations and customer satisfaction.

Zalando's wide selection includes both well-known and emerging fashion brands.

Upsides

Acquisition of About You could expand market share in European fashion e-commerce.

Virtual Fitting Room may reduce return rates and improve customer satisfaction.

Zalando Partner platform could enhance third-party seller experience and increase commission revenue.

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