Senior Marketing Manager
Grid$135,000 - $165,000/year
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Principal Associate - Discover Backbook Conversion Marketing at Capital One
Chicago, Illinois, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, MarketingIndustries
Requirements
- Bachelor’s Degree or Military Experience
- At least 5 years of experience in brand strategy or product marketing with experience managing multiple channels, on the agency or client side
- At least 5 years of experience in planning, executing and analyzing marketing programs
- At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks
- Preferred: 5+ years of experience driving optimization plans and creative strategy
- Preferred: 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
Responsibilities
- Develop marketing strategies to support Discover cardmember conversion to Capital One, encouraging digital engagement and spend with Capital One
- Lead cross-functional working group responsible for delivering marketing strategies, including Creative, Segmentation, Email Coding, Direct Mail delivery and Legal Routings
- Leverage insights & performance results to identify opportunities to optimize marketing programs
- Champion and deliver customer research to inform marketing strategies and creative decisions, developing materials to socialize insights to obtain leadership buy-in
- Develop learning agenda, including research and testing plan, to inform optimizations for future waves
- Monitor and analyze marketing engagement metrics to inform future marketing campaigns to backbook customers post-conversion
- Partner with Product and Enterprise teams to ensure capabilities are being developed to meet team needs, and enable marketing strategies
- Identify potential impediments to problem solve autonomously or escalate to leaders for help as necessary
- Merchandize and socialize marketing & business results with broader stakeholder groups
Skills
Marketing Strategy
Brand Strategy
Campaign Execution
Customer Research
Digital Engagement
Email Marketing
Direct Mail
Segmentation
Performance Analysis
Cross-functional Leadership
Creative Strategy
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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