Press Officer at Ada

Manchester, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Public Relations, CommunicationsIndustries

Requirements

Minimum 2-3 years PR experience in consumer PR, ideally with experience working within a consumer press office (agency or in house)
Excellent copywriting skills and ability to identify and create engaging product and news stories
Reporting and measurement experience
Strong journalist contacts across the consumer media
Natural storyteller with an eye for what makes the news
Strong communication and writing skills, with the ability to write and pitch product news and stories with creativity and flair

Responsibilities

Serve as the frontline for Asda Brand's consumer press office, acting as the first port of call for consumer journalists
Develop and manage a calendar of regular, proactive news stories to promote Asda's offering across food, drink, and services throughout the year
Manage all reactive journalist requests relating to food and drink products, sharing information and managing sample requests as required, with support from the retained consumer agency
Monitor the news agenda and share opportunities to react that are relevant to the Asda brand and in-keeping with its tone of voice
Play a key role in the development and execution of seasonal wine events, managing relationships with key wine critics and influencers
Take responsibility for all press office coverage tracking and reporting, with team support, to ensure clear measurement processes are in place
Work closely with the social team to identify relevant influencers to amplify activity

Skills

Key technologies and capabilities for this role

PRPress OfficeCopywritingJournalist RelationsStorytellingMedia MonitoringCoverage TrackingReportingInfluencer ManagementEvent Management

Questions & Answers

Common questions about this position

What is the salary for the Press Officer role?

The salary is competitive plus benefits.

Is this a remote position, or do I need to come into the office?

This is a hybrid role requiring a minimum of 3 days a week in one of Asda's Home Offices, with potential additional requirements depending on the area.

What skills and experience are required for this Press Officer position?

Candidates need a minimum 2-3 years PR experience in consumer PR, ideally in a consumer press office, excellent copywriting skills, ability to identify and create engaging stories, and reporting and measurement experience.

What benefits are offered in this role?

Benefits include a discretionary company bonus, company pension up to 7% matched, 15% colleague discount in store and online, free access to wellbeing services like 24/7 virtual GP and counselling, and discounts on various services.

What makes a strong candidate for the Press Officer role at Asda?

Strong candidates will have 2-3 years of consumer PR experience, ideally in a press office, be natural storytellers with strong journalist contacts, excellent communication and writing skills, and experience in reporting and measurement.

Ada

Automates customer service with AI chatbots

About Ada

Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.

Toronto, CanadaHeadquarters

2016Year Founded

$185.3MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Emerging AI chatbot startups pose a threat to Ada's market share.

Rapid AI advancements require continuous updates, straining Ada's resources.

Data privacy regulations could increase compliance costs for Ada.

Differentiation

Ada specializes in AI-driven chatbots for automated customer experience solutions.

The company offers a subscription-based model ensuring steady revenue and client engagement.

Ada provides consulting, development, and managed services to enhance customer support operations.

Upsides

Ada raised $130M in Series C funding, boosting its growth potential.

Partnerships with platforms like Zendesk enhance Ada's integration capabilities.

Growing demand for AI solutions supports Ada's market expansion and client acquisition.

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