Premium Seating (Hospitality) Strategy & Sales Director at Two Circles

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Entertainment, MarketingIndustries

Requirements

Proven experience leading B2B and B2C premium or hospitality sales in sport, entertainment, or luxury experiences
A record of delivering revenue growth, margin optimisation, and long-term client value
Experience managing and developing high-performing commercial teams
A curious, analytical mindset with the confidence to advise senior clients on emerging trends
Strong knowledge of CRM systems, digital sales channels, and how AI can transform customer acquisition and service
Energy, resilience, and an entrepreneurial spirit

Responsibilities

Lead the growth of the Premium Experience Strategy & Sales capability
Win, build, and lead major premium & hospitality partnerships, delivering measurable, sustained results
Lead a high-performing team, providing hands-on coaching, commercial rigour, and creative ambition
Drive the sourcing of new global premium sales partnerships
Shape a world-class team and redefine premium sales in sports and entertainment through transformative partnerships

Skills

Key technologies and capabilities for this role

Premium Seating SalesHospitality StrategyPartnership DevelopmentTeam LeadershipCommercial GrowthData-Driven SalesSports MarketingEntertainment MarketingClient ManagementRevenue GrowthCoachingInnovation

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

The position is hybrid.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills and experience are required for this role?

Candidates need proven experience leading B2B and B2C premium or hospitality sales in sport, entertainment, or luxury experiences, a record of delivering revenue growth and margin optimisation, experience managing high-performing commercial teams, a curious analytical mindset, and strong knowledge of CRM systems, digital sales channels, and AI.

What is the company culture like at Two Circles?

Two Circles offers autonomy to make a real impact, backing from a global business that believes in playing to win, and a collaborative, data-driven, and relentlessly curious team.

What makes a strong candidate for this Premium Seating Strategy & Sales Director role?

A strong candidate is a commercially sharp, people-focused leader with proven experience closing multi-million-pound partnerships, coaching high-performing teams, and leveraging technology, data, and human connection in sales.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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