PR Specialist - LATAM at Binance

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FinTechIndustries

Requirements

Minimum of 3~5+ years of professional PR or media experience
Native level proficiency in Spanish and at least business level proficiency in English, both written and spoken
Strong in communications and language expression capability
Strong social media sense, comprehension ability in finance and technology related topics
Understanding and experience in blockchain technology is a plus
KOL/influencer management experience
Experienced in media interaction and relationship development
Ability to work collaboratively with multi-functional leads in a matrix organization
Excellent writing skills in English
Passion for Binance and the mission of the company
Experience working on projects in a fast-paced environment
Strong organizational skills and attention to detail
Strong verbal communications and interpersonal skills
Maintaining enthusiasm and calm demeanor in stressful situations
An international and inclusive mindset

Responsibilities

Manage and maintain the company's public image including the writing of press releases, KOL briefings, propagation to the media and social media
Build rapport with local/regional tech, finance, and crypto related influencers and media (both traditional and digital)
Select appropriate media/KOL according to respective strategic purposes and coordinate media/KOLs events and interviews to increase positive exposure
Monitor and execute important events, with special emphasis on KOL/media relations and cooperation
Support public affairs, corporate and brand communications initiatives
Track emerging issues
Manage PR agencies to support Comms initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches
Collaborate with cross-functional teams

Skills

Key technologies and capabilities for this role

Press ReleasesKOL ManagementMedia RelationsSocial MediaInfluencer ManagementSpanishEnglishBlockchainPublic AffairsCorporate Communications

Questions & Answers

Common questions about this position

Is this PR Specialist role remote or onsite?

The position offers full-time onsite or remote employment, with a work-from-home arrangement that may vary depending on the work nature of the business team.

What is the salary for this PR Specialist position?

This information is not specified in the job description.

What skills are required for the PR Specialist - LATAM role?

Candidates need 3-5+ years of PR or media experience, native Spanish and business-level English proficiency, strong communications and writing skills, KOL/influencer management, and media relationship experience.

What is the company culture like at Binance?

Binance features a flat structure, user-centric global organization, innovative fast-paced environment, results-driven workplace, and emphasizes collaboration with world-class talent and an international inclusive mindset.

What makes a strong candidate for this PR role?

Strong candidates have 3-5+ years of PR/media experience, native Spanish and business English proficiency, KOL management skills, blockchain understanding as a plus, and passion for Binance's mission in a fast-paced environment.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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