Performance Marketing Manager - FTC

Cambridge, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Part TimeJob Type

UnknownVisa

Gaming, Mobile Games, PC GamesIndustries

Requirements

The candidate must have proven experience in user acquisition or paid media buying within the video and/or mobile games industry. They should possess hands-on experience with major ad platforms and marketing channels such as Meta, Google Ads, TikTok, and DSPs, as well as proficiency with attribution tools like AppsFlyer, Singular, Gamesight, and Google Analytics. Strong problem-solving skills, the ability to interpret complex data into actionable strategies, and experience operating autonomously in a fast-paced, metrics-based environment are essential. Excellent communication skills and comfort working with cross-functional stakeholders are also required.

Responsibilities

The Performance Marketing Manager will develop, manage, and optimize user acquisition and retargeting campaigns across paid social and ad networks. They will lead performance-driven creative testing, present campaign results and recommendations to stakeholders, and utilize data from attribution platforms to drive strategy improvements. Responsibilities also include building detailed audience segments, crafting creative briefs, collaborating on marketing asset production, owning App Store Optimisation (ASO) strategies, and supporting live and upcoming titles through data analysis.

Skills

Performance Marketing

User Acquisition

Retargeting

Paid Social

Jagex

Develops and maintains online multiplayer games

About Jagex

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that attracts a diverse player base, from casual gamers to dedicated enthusiasts. Players can access basic features for free or choose a premium membership for additional content and benefits. Jagex also offers in-game purchases for virtual items and enhancements. What sets Jagex apart from competitors is its strong focus on community engagement and player feedback, which helps improve their games and foster loyalty among players. The company's goal is to create immersive gaming experiences while also supporting mental health initiatives for young people through charitable partnerships.

Cambridge, United KingdomHeadquarters

2001Year Founded

BUYOUTCompany Stage

Social Impact, GamingIndustries

501-1,000Employees

Risks

New survival game development may divert resources from existing projects.

Macarthur Fortune Holding acquisition could lead to strategic shifts alienating players.

Focus on non-Runescape projects might impact RuneScape's quality and support.

Differentiation

Jagex specializes in 'living games' that evolve with continuous updates.

RuneScape, Jagex's flagship game, has a large and dedicated player base.

Jagex emphasizes community engagement and player feedback for game improvements.

Upsides

Increased interest in survival games benefits Jagex's new RuneScape universe game.

Unreal Engine 5 use aligns with trends for high-fidelity graphics and player retention.

Macarthur Fortune Holding acquisition provides resources for expansion and innovation.

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