Performance Marketing Manager at Halborn

Warren, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field
6+ years of experience in digital marketing, performance media, and/or digital analytics (CPG experience a plus)
Strong understanding of digital platforms (e.g., Meta, TikTok, YouTube, DTV, Amazon & Walmart Retail Media Networks) and how creative excellence drives performance
Demonstrated ability utilizing AI

Responsibilities

Partner cross-functionally and with agencies to develop and execute testing strategies and learning agendas that drive creative optimization to improve relevancy and resonance
Support deployment of personalization frameworks (e.g., dynamic creative optimization, modular content) to tailor messaging by audience, mindset, or context
Translate and scale creative analysis and performance results of testing strategies, providing actionable insights to Brands across paid and owned channels
Experience working with creative for master-brands with multiple sub-brands and driving creative executions
Monitor creative performance to identify optimization opportunities and share learnings across teams
Help evolve Haleon’s creative testing roadmap, driving continuous learning across messaging, audience, and format dimensions
Support development of dashboards and reporting tools that translate data into clear, actionable insights
Participate in test-and-learn initiatives exploring emerging platforms, creative technologies, and audience personalization capabilities
Support adoption of new marketing tools and processes that improve agility, efficiency, and creative performance
Partner closely with Earned & Social Media, Paid Media, Design, and Analytics teams to ensure creative and media decisions are insight-led and performance-oriented
Contribute to integrated campaign planning and post-campaign learning, ensuring findings inform future strategies
Serve as a connector across internal and external partners to bring together data, creativity, and innovation

Skills

Performance Marketing

Creative Optimization

Consumer Insights

Data Analysis

Testing Frameworks

Personalization

Dynamic Creative Optimization

Media Planning

ROI Analysis

Brand Equity

Cross-functional Collaboration

KPI Management

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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