Partner Marketing Manager at Plusgrade

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Hospitality, Aviation, Cruise, Rail, Financial ServicesIndustries

Requirements

5+ years of experience in B2C marketing and a proven track record of achieving performance targets
Excellent communication (oral and written) and presentation skills
Strong analytical mindset with experience extracting insights from data to drive strategy and create compelling narratives
Adaptable and self-motivated problem-solver who thrives in dynamic and ambiguous environments
Strong project management skills to handle multiple initiatives simultaneously while maintaining attention to detail
Results-oriented with a focus on achieving measurable outcomes and KPIs
BA/BBA/MBA in Business or Marketing or a related field

Responsibilities

Developing a deep understanding of our partners' audiences and our products to deliver targeted and effective data-driven marketing recommendations across the customer journey for your portfolio of partners
Planning, localizing and delivering on multi-channel marketing strategies and optimizations, with a significant focus on email marketing and mobile messaging
Delivering on front-end content optimization and testing initiatives, working closely with Product to improve conversion across digital touchpoints
Collaborating with Analytics to analyze performance metrics, optimize channels, and identify growth opportunities for your portfolio of partners
Partnering with the Creative team to develop compelling marketing assets, providing strategic input on messaging, design requirements, and performance objectives
Contributing channel best practices and learnings and developing playbooks to drive continuous improvement across your portfolio

Skills

Key technologies and capabilities for this role

Email MarketingMobile MessagingData-Driven MarketingContent OptimizationA/B TestingPerformance AnalyticsMulti-Channel MarketingCustomer Journey MappingMarketing StrategyCreative Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Partner Marketing Manager role?

Candidates need 5+ years of experience in B2C marketing with a proven track record of achieving performance targets, along with strong analytical skills, excellent communication, project management abilities, and adaptability in dynamic environments.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or what is the location policy?

This information is not specified in the job description.

What is the company culture like at Plusgrade?

The company is rooted in core values of being ambitious, innovative, and collaborative, fostering a culture where employees are better together, continuously raising the bar and exceeding expectations.

What makes a strong candidate for this Partner Marketing Manager role?

A strong candidate is customer-centric, data-savvy, with a track record in B2C marketing, strong analytics for data-driven strategies, excellent communication, and the ability to innovate and manage projects in ambiguous settings.

Plusgrade

Provides upgrade solutions for travel companies

About Plusgrade

Plusgrade specializes in providing upgrade solutions for the travel industry, focusing on helping airlines, cruise lines, and other travel service providers increase their revenue through ancillary services. Their platform allows these companies to offer customers the option to upgrade their seats or cabins for an additional fee, either through bidding or fixed pricing. Plusgrade stands out from competitors by integrating seamlessly with existing systems of travel companies, making it easier for them to implement these upgrade options. The company's goal is to enhance customer satisfaction while generating high-margin revenue for their partners, and they have been recognized as a market leader in this space, receiving awards such as the Deloitte Technology Leadership award.

New York City, New YorkHeadquarters

2009Year Founded

$151.5MTotal Funding

GRANTCompany Stage

Enterprise Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

401(k) Company Match

Health Insurance

Unlimited Paid Time Off

Home Office Stipend

Remote Work Options

Parental Leave

Wellness Program

Risks

Emerging tech companies could erode Plusgrade's market share.

Airlines developing in-house solutions may reduce demand for Plusgrade.

Economic downturns can significantly impact Plusgrade's revenue streams.

Differentiation

Plusgrade offers a proprietary SaaS platform for travel upgrade solutions.

The company partners with major airlines like airBaltic and Garuda Indonesia.

Plusgrade's 'Subscribe to Miles' service innovates loyalty programs in the travel industry.

Upsides

Partnerships with airlines enhance customer experience and boost revenue.

Subscription-based loyalty programs are gaining traction in the travel industry.

Flexible bidding systems for upgrades offer passengers more control over travel.

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