[Remote] Partner Enablement Manager at WillowTree

Boston, Massachusetts, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5-8 years of experience in Partner Enablement, Marketing, or Product Management
Experience with partner ecosystems (e.g. Adobe, Braze, Contentful)
Strong understanding of partner readiness, certification, and enablement programs
Excellent communication and project management skills
Ability to track and report on enablement engagement and certification progress
Experience with creating and managing partner-facing materials (e.g. capability decks, co-branded case studies)
Strong analytical skills and attention to detail

Responsibilities

Design and execute internal enablement programs aligned to partner certifications and capability growth
Maintain a centralized Partner Knowledge Hub with training resources, certification guides, and recorded enablement sessions
Collaborate with craft leads to create role-specific learning paths
Host ongoing Partner Learning Series and Lunch & Learns to share updates and success stories
Track and report enablement engagement, certification progress, and readiness scores
Own and manage the partner certification roadmap across all practices
Track certification attainment, expirations, and renewals to ensure partner tier compliance
Coordinate with partner training teams to align on updates and access to enablement portals
Communicate milestones, celebrate certifications, and publish quarterly readiness reports
Collaborate with Marketing and Craft teams to create, manage, and distribute partner-facing materials
Ensure all materials align with TELUS Digital’s visual identity and brand standards
Maintain a Partner Marketing Toolkit with up-to-date collateral and messaging for each ecosystem
Support participation in partner marketing activities (e.g. webinars, spotlights, awards submissions and events)
Track utilization and engagement of partner marketing materials across internal and external channels
Promote partner success stories and updates internally
Maintain dashboards for certifications, enablement participation, and partner engagement
Provide quarterly summaries of enablement and marketing impact
Benchmark TELUS Digital’s readiness and brand presence against top-tier partners

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters

2007Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Software, DesignIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.

Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.

Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.

The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.

WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.

Expansion in IoT market offers opportunities for connected device solutions.

Rising focus on UX design enhances customer satisfaction and retention.

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