Head of Paid Social
Wpromote- Full Time
- Senior (5 to 8 years)
Candidates should have a minimum of 2 years of experience in video editing specifically for paid social campaigns, demonstrating a proven track record of creating high-performing video content. Proficiency in Adobe Premiere Pro and other relevant editing software is required, alongside a strong understanding of social media platforms and best practices for paid social video content. A strategic and analytical mindset with a results-driven approach to campaign performance and KPIs is also necessary, along with excellent communication and collaboration skills to work both independently and within a team.
The Paid Social Video Editor will develop and edit engaging video content tailored for paid social advertising across various platforms, including Facebook, Instagram, YouTube, and TikTok. They will collaborate with the Growth Marketing team to execute strategic video campaigns, optimize video content for maximum performance through creative testing and best practices, and ensure all content aligns with brand objectives and performance goals. Furthermore, they will contribute insights on video trends and storytelling techniques to support creative ideation and development.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.