Sr. Manager of Paid Media
Everyday Robots- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have 1–3 years of experience managing Meta ad campaigns, preferably for e-commerce brands, along with strong analytical skills and the ability to extract insights from campaign data. Excellent English communication skills for client-facing interactions are required, as well as experience with A/B testing and campaign performance optimization. A proactive mindset and strong problem-solving abilities are also necessary.
The Paid Social Media Buyer will plan, launch, and optimize paid media campaigns on social media, analyze short- and long-term trends to recommend data-driven growth strategies, lead client calls, providing insights and performance updates, test and refine ad performance using an analytical and experimental approach, and analyze creative effectiveness while providing clear direction to designers and video editors.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.