Propel

Paid Social Media Buyer

Argentina

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Performance Marketing, E-commerceIndustries

Requirements

Candidates should have 1–3 years of experience managing Meta ad campaigns, preferably for e-commerce brands, along with strong analytical skills and the ability to extract insights from campaign data. Excellent English communication skills for client-facing interactions are required, as well as experience with A/B testing and campaign performance optimization. A proactive mindset and strong problem-solving abilities are also necessary.

Responsibilities

The Paid Social Media Buyer will plan, launch, and optimize paid media campaigns on social media, analyze short- and long-term trends to recommend data-driven growth strategies, lead client calls, providing insights and performance updates, test and refine ad performance using an analytical and experimental approach, and analyze creative effectiveness while providing clear direction to designers and video editors.

Skills

Meta Ads
A/B Testing
Campaign Optimization
Data Analysis
Client Communication
Creative Strategy
Google Analytics
Google Sheets
Looker Studio

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

Land your dream remote job 3x faster with AI