Paid Search Senior Strategist at Socium Media

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Performance MarketingIndustries

Requirements

Excellent written and verbal communication skills (most important qualification)
3+ years of experience in day-to-day management of paid search on Google/Bing
Comfortability managing budgets of at least 6 figures in ad spend per month
B2C e-commerce & direct response experience
Able to discuss advanced technical concepts and strategic plans clearly and concisely to diverse audiences
Strong understanding of Microsoft Excel and formulas (pivot tables, VLOOKUP, SUMIFS)
Working knowledge of Google Shopping campaigns and product feed components
Analytical thinker – always asking “why” and comfortable speaking up

Responsibilities

Run day-to-day paid search operations for clients across multiple verticals
Fully manage and take sole “ownership” of at least one client within the first two months (depending on business needs)
Launch, manage, and conduct frequent testing on campaigns
Lead weekly touchpoint and strategy calls for your client(s)
Collaborate with channel teams to create blended paid media strategies aligned with client KPIs and goals
Stay on top of clients’ competitive landscape and industry changes
Prioritize knowledge sharing with channel and account teams, and create new internal company processes to improve workflows

Skills

Key technologies and capabilities for this role

Paid SearchGoogle AdsBing AdsGoogle ShoppingExcelVLOOKUPPivot TablesSUMIFSBudget ManagementCampaign Testing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote-first position.

What is the salary for this role?

This information is not specified in the job description.

What are the key requirements for this position?

Candidates need 3+ years of experience in day-to-day management of paid search on Google/Bing, comfort managing budgets of at least 6 figures in ad spend per month, B2C e-commerce and direct response experience, excellent communication skills, Excel proficiency, Google Shopping knowledge, and strong analytical skills.

What is the company culture like at Socium Media?

Socium Media is a remote-first agency that prioritizes employee well-being with a strong company culture recognized by Inc. Magazine, Fortune Magazine, Google, and Great Place To Work. They host in-person team-building events annually, including a fall retreat, ‘Socium University’ courses, and quarterly business review meetings.

What makes a strong candidate for this role?

A strong candidate is an excellent team player with superior written and verbal communication skills, which is the most important qualification, along with hands-on paid search experience and the ability to manage large budgets.

Socium Media

Direct response digital marketing agency

About Socium Media

Socium Media provides digital marketing services focused on direct response strategies. The agency offers expertise in Paid Search, Paid Social, Performance Creative, and SEO, helping clients from small businesses to large enterprises achieve measurable results. Their approach is performance-driven, aiming to maximize return on investment (ROI) for clients by implementing targeted marketing strategies. Socium Media differentiates itself from competitors by aligning its revenue model with client success through service fees and performance-based contracts. The goal of Socium Media is to ensure that their clients see tangible results from their marketing efforts.

New York City, New YorkHeadquarters

2019Year Founded

VENTURE_UNKNOWNCompany Stage

ConsultingIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Paid Parental Leave

Company-paid Healthcare Coverage

401(k) Company Match

401(k) Retirement Plan

Professional Development Budget

Remote Work Options

Risks

Increased competition from AI-driven platforms offering lower-cost solutions.

Rise of ad-blocking technologies may reduce campaign effectiveness.

Economic downturns could lead to reduced marketing budgets and decreased revenue.

Differentiation

Specializes in Paid Search, Paid Social, and Performance Creative services.

Operates with a performance-driven approach to maximize client ROI.

Offers performance-based contracts aligning interests with client success.

Upsides

Increased focus on AI-driven marketing enhances campaign personalization and efficiency.

Rise of short-form video content offers innovative paid social strategies.

Growing importance of first-party data allows for targeted, compliant marketing.

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