Paid Search Campaign Mgr at Arrow Electronics

Casablanca, Casablanca - Settat, Morocco

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, TechnologyIndustries

Requirements

3+ years of experience in paid search marketing with demonstrated success in campaign management
Proficiency in Microsoft Office, Google AdWords, Bing Ads, and Google Analytics
Strong analytical skills with the ability to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Business acumen to work closely with teams to identify and fully understand business needs and campaign performance objectives
Excellent communication and presentation skills
Adaptable with strong accuracy and attention to detail
Detail-oriented analytical skills and high-quality communication skills
Experience with multiple bid strategies and campaign types
Ability to gather research and data needed to formulate tactical plan development

Responsibilities

Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition
Maintain and analyze the results of Google Ad accounts to identify patterns and trends that can help improve the efficiency of our products and services
Execute targeted campaigns using Google Ads, Microsoft Ads, YouTube, and Pmax, ensuring alignment with business objectives
Maintain in-depth understanding of available tactics within ad programs on Google and Microsoft
Define and own the overarching paid search strategy and deliver activation excellence across search platforms and tactics
Develop keyword strategies based on thorough research and competitive analysis
Support team on feed management and strategy
Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.)
Make recommendations and implement changes to improve website efficiency and performance
Track key metrics, identifying trends, optimizing campaigns for better performance, and providing insights to improve the effectiveness of paid search advertising strategies
Utilize tools like Google Ads Editor, Google Analytics, and Excel to analyze campaign performance
Measure performance soon after implementation to understand the full impact of ad formats like Responsive Search Ads
Create and optimize landing pages, following marketing best practices
Plan, execute, and optimize paid search campaigns across platforms
Continuously test creative, targeting, bidding strategies, and landing page alignment
Measure and report performance of website traffic and all digital marketing
Provide recommendations and next steps based on insights or learnings derived from optimization efforts

Skills

Google Ads

Microsoft Ads

YouTube

Pmax

Keyword Research

Campaign Optimization

Performance Analysis

Paid Search Strategy

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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