Paid Media Manager
Givebutter$90,000 - $110,000/year
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Sportswear, E-commerceIndustries
Requirements
- Bachelor’s degree in business, Marketing or Communications
- Basic understanding of planning and management of biddable social and search campaigns
- Minimum 1+ years relevant experience in paid media
- Good quantitative and analytical skills
- Experience using native social media analytics tools (Twitter, Meta Insights, etc.) & dashboarding solutions a plus
- Good project management skills and ability to handle shifting priorities
- Effective communication, organizational and collaboration skills
- Proactive and motivated self-starter with a result-oriented mindset
- Creative thinking skills
- Computer skills including Excel, PowerPoint, and Word
- Embraces and lives the Brooks values
Responsibilities
- Support the Paid Media Manager with implementation of media campaign strategy for marketing and ecommerce
- Align with other marketing divisions to develop digital marketing performance within the immediate team
- Prepare & distribute weekly media results & act as the lead on quarterly roll ups for local marketing managers to ensure regular connection with local teams
- Work with the Paid Media Manager on the development and planning of key account campaigns with key retail partners
- Build connections with key media vendors to keep aware of any new media developments
- Be the first point of contact for the media agency, aiding in campaign optimizations & tracking forecasts on budgets and results
- Create and manage the UTM Link to ensure onsite reporting excellence
- Encourage use of dashboard platform, identifying additional use cases within and across the business
- Create monthly paid media updates & develop media & digital knowledge in local markets
- Support future media projects working with Global HQ in Seattle and local teams such as switch of website platform & dynamic creative
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the company culture like at Brooks Running?
Brooks Running has a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation, driven by brand values like Runner First, Word is Bond, Champion Heart, There is no 'I' in Run, and Keep Moving.
What are the main responsibilities of the Paid Media Specialist role?
The role involves supporting the execution of paid media strategy across digital channels like paid search, paid social, and programmatic, plus traditional channels like TV, OOH, and audio; working with the EMEA media agency on planning, buying, and measurement; and assisting local marketing teams.
Is this Paid Media Specialist position remote or office-based?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What experience or skills make a strong candidate for this role?
Strong candidates will have experience in paid media channels including paid search, paid social, programmatic, TV, OOH, and audio, plus skills in media planning, buying, measurement, agency management, campaign optimization, budget tracking, UTM link creation, and dashboard usage.
Brooks Running
High-performance running shoes and apparel
About Brooks Running
Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.
Seattle, WashingtonHeadquarters
1914Year Founded
M_AND_ACompany Stage
Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Comprehensive medical and dental coverage
PPO and high deductible health plan options
Life insurance
401(k) with company match
Generous paid time off
10 paid holidays + your birthday
Parental leave
Risks
CEO transition in April 2024 may lead to strategic shifts or disruptions.
Departure of key engineering talent could impact innovation in foam technology.
Significant investment in Seattle expansion could strain resources if not managed well.
Differentiation
Brooks Running focuses on high-performance running shoes and apparel for diverse activities.
The company emphasizes sustainability with LEED-certified headquarters and conservation goals.
Brooks Running offers personalized marketing and direct-to-consumer sales strategies.
Upsides
Collaboration with runDisney could attract Disney fans and boost brand visibility.
Partnership with NOW® Sports enhances credibility among elite athletes through 2024.
Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.
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