Paid Media & Search Manager at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

MarketingIndustries

Requirements

6–8 years in paid media management, SEM, and/or SEO roles
Proven expertise in Google Ads, paid social platforms, and SEO optimization
Experience managing budgets and pacing across multiple paid channels
Strong people leadership skills, with experience coaching direct reports and/or leading cross-functional contributors
Analytical and data-driven, with a track record of improving ROI and conversion performance
Collaborative marketer with the ability to work across brand, creative, and analytics teams
Fluency with core paid media and analytics platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic DSPs, Google Search Console, SEMRush or equivalent, Google Analytics (GA4), attribution and reporting platforms, and project management tools

Responsibilities

Design and manage paid media strategy across search, social, display, and programmatic
Build and maintain account structures for clarity, scalability, and optimization
Provide creative specs and performance insights to Brand & Creative for high-impact asset production
Conduct keyword research and map high-value keywords for paid and organic search
Build SEO briefs in collaboration with Brand & Creative
Execute SEM optimizations (bids, ad copy, extensions) and monitor SERP landscape
Align paid + organic search strategies to maximize visibility and minimize cannibalization
Monitor pacing, budget allocation, and efficiency across all paid channels
Optimize campaigns through audience targeting, bid strategies, creative testing, and SEO refinements
Report on performance against CAC, ROI, and pipeline contribution benchmarks
Manage and coach direct reports, ensuring clarity of goals, accountability, and professional growth
Foster a culture of testing, collaboration, and continuous improvement
Build scalable team structures and processes that can expand as the CoE grows
Partner with Demand Gen, Lifecycle Marketing, and Ops to ensure campaigns are integrated across the funnel
Share performance insights across teams to inform broader marketing strategy

Skills

Google Ads

SEO

SEM

Paid Social

Keyword Research

Programmatic

Display Advertising

Paid Media

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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