Paid Media Marketing Lead at Fortra

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, MarketingIndustries

Requirements

Bachelor's degree in marketing, business, or a related field
Proven experience in paid media marketing, with at least 3-5 years of experience in managing successful campaigns
Proficiency in using various advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads
Experience with A/B testing and landing page optimization
Strong analytical skills and the ability to interpret data to make informed decisions
Detail-oriented mindset with the ability to manage multiple projects and campaigns at once
Excellent written and verbal communication skills
Ability to work collaboratively with cross-functional teams and external partners

Responsibilities

Plan, execute, and optimize paid media campaigns across various platforms, such as Google Ads, Bing Ads, LinkedIn Ads, and more
Partner with the Paid Media Marketing Manager on effective budget management to maximize ROI and ensure campaigns are within budget
Collaborate with the creative team to develop high-performing ad creatives and landing pages for different campaigns
Conduct audience research and segmentation to reach the right customers with the right message
Conduct thorough keyword research and optimization for search engine marketing campaigns
Continuously test and refine ad copy, creatives, and landing pages to improve performance through A/B testing
Monitor performance of campaigns and provide recommendations to the Paid Media Marketing Manager on how to increase ROI
Stay up-to-date with industry trends and competitor activities to identify new opportunities
Work closely with the Paid Media Marketing Manager, product line, and shared services teams on goals, content, and SEO to ensure integrated and cohesive marketing strategies
Other duties as assigned

Skills

Google Ads

Bing Ads

LinkedIn Ads

Campaign Management

Budget Management

Ad Creatives

Audience Targeting

Keyword Research

A/B Testing

Competitor Analysis

Fortra

Cybersecurity solutions for businesses and enterprises

About Fortra

Fortra provides cybersecurity solutions aimed at protecting businesses from evolving cyber threats. Their products include threat detection and response, data protection, network security, and automation tools, all designed to work together seamlessly. Fortra differentiates itself from competitors by focusing on customer success and offering integrated and scalable solutions that can adapt to the needs of both small and large organizations. The company's goal is to simplify cybersecurity for its clients, ensuring they can operate securely and efficiently in a complex digital landscape.

Eden Prairie, MinnesotaHeadquarters

1991Year Founded

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Increased competition from market leaders may impact Fortra's market share and pricing.

Potential class action suit from ransomware attack could harm Fortra's reputation and finances.

Dependency on third-party distributors may affect direct customer relationships and profit margins.

Differentiation

Fortra offers integrated and scalable cybersecurity solutions for diverse business needs.

The company focuses on customer-centric approaches to enhance cybersecurity posture and automation.

Fortra's XDR solution provides comprehensive security across identity, network, cloud, and endpoints.

Upsides

Growing demand for XDR solutions boosts Fortra's market potential and client base.

Strategic partnerships in North America and EMEA expand Fortra's reach and service offerings.

Recognition as a market leader in security awareness training enhances brand reputation.

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