Paid Media Manager - Regional Properties at MGM Resorts International

Las Vegas, Nevada, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Entertainment, Gaming, MarketingIndustries

Requirements

Bachelor's degree in Communications, Marketing, Business Management, or a related field (or equivalent experience)
3+ years of marketing experience with a focus on integrated or digital media
Experience in hospitality, gaming, or entertainment marketing
Proven ability to develop and execute strategic marketing campaigns across multiple channels
Strong understanding of paid media, audience segmentation, and retargeting strategies
Experience managing agency relationships and overseeing marketing projects
Analytical mindset with the ability to interpret data-driven insights to optimize campaigns
Exceptional communication and relationship-building skills

Responsibilities

Develop, execute, and optimize integrated media strategies for regional properties, in collaboration with internal teams, media vendors, and agencies
Negotiate and execute integrated media placements, programmatic digital buys, and leverage audience/behavioral segmentation, re-targeting, and sequential messaging to meet and exceed key performance indicators
Maintain a deep understanding of property verticals, corporate initiatives (e.g., MGM Rewards, Leisure Sales), and partners (e.g., Cirque du Soleil, SBE, TAO), while ensuring that media campaign activities are transparent across all teams
Ensure business objectives and historic campaign learnings are incorporated into media strategies, and coordinate the workflow of internal/external resources, industry insights, and execute property, vertical, and corporate campaigns
Collaborate with Brand Marketing and internal property teams to ensure the accurate execution of media deliverables across lines of business
Serve as a subject matter expert, providing recommendations to property/vertical, corporate, and partner marketing contacts, and proactively identifying areas for improvement and optimization
Partner with other media managers, brand, analytics, and creative services/organic social to track and effectively manage property, vertical, and partner media budgets, ensuring accuracy and timely payment to MGM Resorts International’s direct media partners
Perform additional job-related duties as requested

Skills

Key technologies and capabilities for this role

Paid MediaProgrammatic AdvertisingMedia PlanningMedia BuyingCampaign OptimizationAudience SegmentationBehavioral TargetingRetargetingSequential MessagingKPI ManagementCross-Functional CollaborationMedia NegotiationDigital AdvertisingMulti-Channel ReportingBrand Marketing

Questions & Answers

Common questions about this position

What experience is required for the Paid Media Manager role?

A Bachelor's degree in Communications, Marketing, Business Management, or a related field (or equivalent experience) is required, along with 3+ years of marketing experience focused on integrated or digital media.

Is this Paid Media Manager position remote or office-based?

This information is not specified in the job description.

What is the salary for the Paid Media Manager position?

This information is not specified in the job description.

What skills make someone an ideal candidate for this role?

Ideal candidates have experience in hospitality, gaming, or entertainment marketing, proven ability to develop and execute strategic campaigns across channels, strong knowledge of paid media, audience segmentation, retargeting, and managing agency relationships.

What does the company culture at MGM Resorts International emphasize?

MGM Resorts International emphasizes excitement, diversity, entertainment, and being a team player to create unique experiences for guests in the hospitality industry.